Site Desk




Enter domain


← Click to update

variety.com

Website review variety.com

 Generated on November 07 2016 04:15 AM

Old statistics? UPDATE !


The score is 49/100

Download PDF Version

SEO Content

Title

Variety



Length : 7

Ideally, your title should contain between 10 and 70 characters (spaces included). Use this free tool to calculate text length.
Description

Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences



Length : 104

Great, your meta description contains between 70 and 160 characters.
Keywords

births, marriages, filtering for weeklyonline, players, tenpercenteries, spaces, lifestyle, variety events, games, real estate, exec shuffle, in contention, finance, production, obituaries, spotlight,



Good, your page contains meta keywords.
Og Meta Properties Good, your page take advantage of Og Properties.
Property Content
type website
title Variety
url http://variety.com/
site_name Variety
image http://0.gravatar.com/blavatar/8181b523e3c891bc770494a0bbbe8244?s=200&ts=1478513696
image:width 200
image:height 200
locale en_US
Headings
H1 H2 H3 H4 H5 H6
1 23 10 27 5 0
  • [H1] Bienvenidos...
  • [H2] Variety Editions: U.S Latino Global Asia
  • [H2] Box Office: ‘Doctor Strange’ Dominates With $85 Million
  • [H2] Netflix Original Movies Head Pauline Fischer Exits
  • [H2] ‘Fences’: Denzel Washington, Viola Davis Enter Oscar Race
  • [H2] Spotlight
  • [H2] 'A Monster Calls' Becomes Biggest Movie Hit of the Year in Spain
  • [H2] Viacom’s U.K. Network Channel 5 Delivers Record Revenue, Profit
  • [H2] Hollywood Film Awards: De Niro, Portman Support Clinton on Eve of Election
  • [H2] AFM: Mars Distribution Scoops French Rights to ‘Disobedience’ (EXCLUSIVE)
  • [H2] Film Review: ‘A Wedding’
  • [H2] Hillary Clinton Will Finish Celebrity-Heavy Campaign With Bruce Springsteen
  • [H2] Showbiz Throws Support Behind Array of 2016 Ballot Initiatives
  • [H2] ‘The Walking Dead’ Recap: There’s No Escaping Negan’s ‘Cell’ (SPOILERS)
  • [H2] ‘The Walking Dead’s’ Austin Amelio on Torturing Norman Reedus, Laughing With Jeffrey Dean Morgan
  • [H2] ‘Westworld’ Recap: From Good to Great
  • [H2] Tyler Perry to Produce English-Language Remake of Korean Film ‘Miss Granny’ With CJ E&M
  • [H2] Most Popular
  • [H2] Photo Galleries
  • [H2] Videos
  • [H2] 2016-2017 Oscar Predictions
  • [H2] Variety Jobs
  • [H2] Subscribe to Variety Today!
  • [H2] Usuarios de habla hispana por favor elijan su destino
  • [H3] Subscribe Today!
  • [H3] Comedy Leaders Report
  • [H3] Maureen Ryan
  • [H3] Owen Gleiberman
  • [H3] Sonia Saraiya
  • [H3] Marketplace
  • [H3] The Power of Content
  • [H3] The Power of Content
  • [H3] Stay on Variety.com
  • [H3] Continúe a...
  • [H4] ‘The Exorcist’ Executive Producer on Creating Smart Scares for the Modern TV Viewer, Future Seasons
  • [H4] The Mel Gibson Comeback: Will Hollywood Let This Outsider Back In?
  • [H4] How Do We Hold Our Cable News Organizations Accountable?
  • [H4] Playback: Jessica Chastain on 'Miss Sloane' and a 'Depressing' Presidential Election
  • [H4] ‘A Monster Calls’ Becomes Biggest Movie Hit of the Year in Spain
  • [H4] Viacom’s U.K. Network Channel 5 Delivers Record Revenue, Profit
  • [H4] Hollywood Film Awards: De Niro, Portman Support Clinton on Eve of Election
  • [H4] AFM: Mars Distribution Scoops French Rights to ‘Disobedience’ (EXCLUSIVE)
  • [H4] Hillary Clinton Will Finish Celebrity-Heavy Campaign With Bruce Springsteen
  • [H4] Comedian Richard Lewis Lists Hollywood Hills House
  • [H4] Jared Leto Lists Los Angeles Home
  • [H4] This Week’s Hollywood Red Carpets and Parties
  • [H4] Rachel Hunter Re-Lists Hollywood Hills Home
  • [H4] Former Fox News Anchor Greta Van Susteren Lists New York City Condo
  • [H4] ‘Kubo’ and the Details: Inside the Making of the Stop-Motion Epic
  • [H4] ‘Eagle Huntress’ Heroine Inspired Other Girls in Her Community to Break Tradition
  • [H4] Chuck Lorre Calls TV ‘the Greatest Work Being Done’
  • [H4] 'La La Land' Cast Picks Their Favorite Locations in L.A.
  • [H4] The Making of 'La La Land'
  • [H4] Creative Development Coordinator
  • [H4] Account/Project Coordinator (Ad Agency)
  • [H4] Media Specialist
  • [H4] Executive Director, Aspen Film
  • [H4] Associate Director, YouTuber & Gamer Partnerships
  • [H4] See More Jobs
  • [H4] All The Ways to Get Variety
  • [H4] Other Variety Products
  • [H5]
  • [H5]
  • [H5]
  • [H5]
  • [H5]
Images We found 50 images on this web page.

3 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 9%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash Perfect, no Flash content has been detected on this page.
Iframe Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.

URL Rewrite Bad. Your links have query string.
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 87 links including 1 link(s) to files



Anchor Type Juice
Variety Internal Passing Juice
Subscribe Today! Internal Passing Juice
Navigation Menu External Passing Juice
U.S Internal Passing Juice
Latino External Passing Juice
Global Internal Passing Juice
Asia Internal Passing Juice
Russia External Passing Juice
My Account External Passing Juice
Sign In Internal Passing Juice
Subscribe Internal Passing Juice
Film Internal Passing Juice
Box Office: ‘Doctor Strange’ Dominates With $85 Million Internal Passing Juice
Netflix Original Movies Head Pauline Fischer Exits Internal Passing Juice
‘Fences’: Denzel Washington, Viola Davis Enter Oscar Race Internal Passing Juice
Comedy Leaders Report Internal Passing Juice
Maureen Ryan Internal Passing Juice
Owen Gleiberman Internal Passing Juice
Sonia Saraiya Internal Passing Juice
More Reviews + Internal Passing Juice
'A Monster Calls' Becomes Biggest Movie Hit of the Year in Spain Internal Passing Juice
John Hopewell Internal Passing Juice
Biz Internal Passing Juice
Viacom’s U.K. Network Channel 5 Delivers Record Revenue, Profit Internal Passing Juice
Leo Barraclough Internal Passing Juice
SUBSCRIBE TO VARIETY TODAY. External Passing Juice
Hollywood Film Awards: De Niro, Portman Support Clinton on Eve of Election Internal Passing Juice
Lawrence Yee Internal Passing Juice
AFM: Mars Distribution Scoops French Rights to ‘Disobedience’ (EXCLUSIVE) Internal Passing Juice
Elsa Keslassy Internal Passing Juice
Film Review: ‘A Wedding’ Internal Passing Juice
Jay Weissberg Internal Passing Juice
SUBSCRIBE TODAY External Passing Juice
Hillary Clinton Will Finish Celebrity-Heavy Campaign With Bruce Springsteen Internal Passing Juice
Ted Johnson Internal Passing Juice
Showbiz Throws Support Behind Array of 2016 Ballot Initiatives Internal Passing Juice
TV Internal Passing Juice
‘The Walking Dead’ Recap: There’s No Escaping Negan’s ‘Cell’ (SPOILERS) Internal Passing Juice
Sam Adams Internal Passing Juice
‘The Walking Dead’s’ Austin Amelio on Torturing Norman Reedus, Laughing With Jeffrey Dean Morgan Internal Passing Juice
Oriana Schwindt Internal Passing Juice
‘Westworld’ Recap: From Good to Great Internal Passing Juice
Daniel Holloway Internal Passing Juice
Tyler Perry to Produce English-Language Remake of Korean Film ‘Miss Granny’ With CJ E&M Internal Passing Juice
Sonia Kil Internal Passing Juice
More News Internal Passing Juice
Playback: Jessica Chastain on 'Miss Sloane' and a 'Depressing' Presidential Election Internal Passing Juice
Comedian Richard Lewis Lists Hollywood Hills House Internal Passing Juice
- Internal Passing Juice
- Internal Passing Juice
- Internal Passing Juice
- Internal Passing Juice
Variety Jobs Internal Passing Juice
Creative Development Coordinator Internal Passing Juice
Account/Project Coordinator (Ad Agency) Internal Passing Juice
Media Specialist Internal Passing Juice
Executive Director, Aspen Film Internal Passing Juice
Associate Director, YouTuber & Gamer Partnerships Internal Passing Juice
See More Jobs Internal Passing Juice
Mobile Apps Internal Passing Juice
Newsletters Internal Passing Juice
Archives External Passing Juice
Slanguage Dictionary Internal Passing Juice
Help Internal Passing Juice
Variety 411 External Passing Juice
Variety Insight External Passing Juice
Premium Email Alerts External Passing Juice
Real Estate Internal Passing Juice
Jobs Internal Passing Juice
Privacy Policy External Passing Juice
Your Privacy Rights External Passing Juice
Terms of Use External Passing Juice
About Us Internal Passing Juice
Advertise Internal Passing Juice
Contact Us Internal Passing Juice
Google+ External Passing Juice
Deadline External Passing Juice
india.com External Passing Juice
Hollywoodlife External Passing Juice
@hollywood External Passing Juice
TV Line External Passing Juice
BGR External Passing Juice
WWD External Passing Juice
Footwearnews External Passing Juice
WordPress.com VIP External Passing Juice
Variety411: Your production services resource External Passing Juice
{{ result.name }} Internal Passing Juice

SEO Keywords

Keywords Cloud variety news hollywood clinton film election walking hillary director entertainment
Keywords Consistency
Keyword Content Title Keywords Description Headings
film 16
hollywood 7
variety 7
clinton 6
news 5

Usability

Url Domain : variety.com
Length : 11
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.
Dublin Core This page does not take advantage of Dublin Core.

Document

Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 26
Warnings : 16
Email Privacy Great no email address has been found in plain text!
Deprecated HTML Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Too bad, your website has too many CSS files (more than 4).
Too bad, your website has too many JS files (more than 6).
Perfect, your website takes advantage of gzip.

Mobile

Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content

Optimization

XML Sitemap Great, your website has an XML sitemap.

http://variety.com/news-sitemap.xml
http://variety.com/sitemap_index.xml
Robots.txt http://variety.com/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Analytics
   Quantcast

PageSpeed Insights


59 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • http://cdn01.mzbcdn.net/mngr/578cff4eaa04d0826f287009.js (100 seconds)
  • http://video-cdn.variety.com/libraries/plsZnDJi.js?ver=4.6.1-RC1-38499 (2.5 minutes)
  • http://www.googletagservices.com/tag/js/gpt.js (15 minutes)
  • https://www.googletagmanager.com/gtm.js?id=GTM-NWPZPX (15 minutes)
  • http://cdn.krxd.net/controltag/Jhm7DHJf.js (20 minutes)
  • http://cdn.krxd.net/controltag/KhwrZEBl.js (20 minutes)
  • http://cdn.krxd.net/controltag?confid=Jhm7DHJf (20 minutes)
  • http://cdn.krxd.net/controltag?confid=KhwrZEBl (20 minutes)
  • http://connect.facebook.net/en_US/fbevents.js (20 minutes)
  • http://aka-cdn-ns.adtechus.com/dt/common/DAC.js (60 minutes)
  • http://aka-cdn-ns.adtechus.com/dt/common/DACPubApiPlugin.js (60 minutes)
  • http://aka-cdn-ns.adtechus.com/dt/common/postscribe.js (60 minutes)
  • http://aka-cdn.adtechus.com/dt/common/DAC.js (60 minutes)
  • http://dnn506yrbagrg.cloudfront.net/pages/scripts/0011/4414.js?410698 (60 minutes)
  • http://mtrx.go.sonobi.com/morpheus.penske.2508.js (60 minutes)
  • http://pagead2.googlesyndication.com/pagead/osd.js (60 minutes)
  • http://pmc-d.openx.net/w/1.0/jstag?nc=3782-PMC%20RON (60 minutes)
  • http://s.skimresources.com/js/87443X1540253.skimlinks.js (60 minutes)
  • http://sekindo-d.openx.net/w/1.0/jstag (60 minutes)
  • http://www.google-analytics.com/plugins/ua/linkid.js (60 minutes)
  • https://load.instinctiveads.com/i.js?ver=4.6.1-RC1-38499 (60 minutes)
  • http://gum.criteo.com/sync?c=2&r=2&j=rp_onCRUserIdLoaded (60 minutes)
  • http://www.google-analytics.com/analytics.js (2 hours)
  • http://ads.rubiconproject.com/header/11714.js (2 hours)
  • http://js.moatads.com/pmcdfp551332765982/moatad.js (3.1 hours)
  • https://z.moatads.com/undertone86782485/moatad.js?moatClientLevel1=20699&moatClientLevel2=74945&moatClientLevel3=198822&moatClientLevel4=979487&moatClientSlicer1=257708&moatClientSlicer2=70871&zMoatUTImp=efbj929ma0uer7fvaazx7swst&pixel=http%3A%2F%2Fads.undertone.com%2Fl%3Fbannerid%3D979487%26campaignid%3D257708%26zoneid%3D70871%26UTLIA%3D31%26clang%3Den%26ccat%3D2261%2C5248%2C5252%2C5261%2C7432%2C7435%2C7475%2C7510%2C7526%2C7528%2C7529%2C7531%2C7532%2C7541%2C7545%2C7546%2C7548%2C7553%2C7554%2C9448%2C10288%2C12393%2C12687%2C12750%2C12752%2C12940%2C13475%2C15963%2C16621%2C16932%2C16951%2C17114%2C17183%2C17764%2C18161%2C18208%2C18853%2C18893%2C19047%2C20838%2C21314%2C21316%2C21318%2C21320%2C22984%2C24146%2C24175%2C24184%2C24657%2C24728%2C25086%26cb%3D96fd42da395041e5a61f4a931774bc25%26bk%3Dog9ok3%26id%3Defbj929ma0uer7fvaazx7swst%26st%3Dhttp%253A%252F%252Fvariety.com%252F (4 hours)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 11 blocking script resources and 5 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • https://r-login.wordpress.com/remote-login.php?action=js&host=variety.com&id=43439658&t=1478513807&back=http%3A%2F%2Fvariety.com%2F
  • https://s2.wp.com/wp-content/themes/vip/pmc-plugins/pmc-global-functions/js/geoPosition.js?m=1392820885h
  • https://s2.wp.com/wp-content/themes/vip/pmc-plugins/pmc-global-functions/js/pmc-utils.js?m=1474397633h
  • http://mtrx.go.sonobi.com/morpheus.penske.2508.js
  • https://s2.wp.com/_static/??-eJytj2FLAzEMhv+QXZWd7JP4W3q9rJdbm9QmvaG/3mzTD8OhCINAw5uHp4k/VocUc59A/GL11qG9fz2bRR78b4ArmFpQ2BSkbzgyKZCe2MIjZnBdoIVkmYn2fIOrLFpAxKAb0+uVkFaE45/YAlpDPLgGgh8/rDqD/edXrL6W6GruCUnO/QxhguZGnCak5IMI6Pnw2sDCe5iuB/8wpsxjyG7fKSoyXdayvEHhFZw2u/g+xpn5IOZ5LS9Pw273/LgdtsPyCUvt0G0=
  • http://video-cdn.variety.com/libraries/plsZnDJi.js?ver=4.6.1-RC1-38499
  • https://s2.wp.com/_static/??-eJylkFsKwkAMRTdkjaOC/ohriTOhTe08TKaV7t62oigIFvqX1z25CdxTYWPIFDLkijwpdJwgeVukpi056BR37CgOFexJoFZQK5zyutYVzAPY6NVGoVH8mf9BdChMuS+2G7OHF+9V7N7Epx1dAptYFsXN533eh86PwiaiI1nkI2FgrYqLYHAcytnf/qI2POilnyzxRaG+tST92sZ45UU/x3aYDpktZo5h5P/uDDvO/mT2h6MxZrc71g9UleTY
  • https://load.instinctiveads.com/i.js?ver=4.6.1-RC1-38499
  • https://s1.wp.com/_static/??-eJydzEsSwiAMANALCWkVnenC8SwtRg0awCStg6f3c4Tu3urBq7pYsmE2sBsyKixUoXJ0yyiE1ty26wM8aJJRGiT9UYHLGSXTW3yc1Qp7puyTbmDll54zSvN3bFVQ9VK+7dqvXCk7tdH+xYmPfdiFcBiGbp8+vvlXGw==
  • http://c.amazon-adsystem.com/aax2/amzn_ads.js
  • http://aax.amazon-adsystem.com/e/dtb/bid?src=3157&u=http%3A%2F%2Fvariety.com%2F&cb=3379846

Optimize CSS Delivery of the following:

  • https://s0.wp.com/_static/??-eJydklFuwyAMhi80iipt3fYw7SgTAadxgwFh06i3n5OoVadNlbIXwPbvD9tgp2J8TgJJLDVTYjtiYhtxBLYnkOL8aBZr55mfrMox+diChtVhg+MBFcA7wvS3xAUNmc7VH5LrpTIAqfCMxRbytwLm8wCxKGRcKASp/Uq+q9jnCuqn4mRWEAR0EJWd5FEalcM1az4O2i4/0k9F1abrSgVmoythI7M2saW3Y8ydi6ZvyQvmtE7qLpDPUCuGbdA+Z4F6Q63mFkCF6ASCPnhap85yibCFwBP2cilgHTMI/xOSPeoMeHD6pvpx7FfXMIYF1tclP8y8T/rYP7++7d9fdDt9A/znC8c=
  • https://s1.wp.com/wp-content/themes/vip/pmc-plugins/webdam-asset-chooser/assets/webdam-imported-asset.css?m=1459275467h
  • https://s0.wp.com/_static/??-eJyVkd1uwyAMhV9oxElWKVfTnoUQjzgDO8KkXd9+NE1STZP2c4POAfzhY+AyGyeckTPkESMqnGmGOTozh8UT66onNYH6ZBPdLiAPksCNosjQVG1Vb6aKxJVTfYK/Yb2ID2iUclnQJjeaCw0eM1hVzAqFBdtBLx//QdshrtWbNpqvAe8AApZMhaGH+EaOy0HzKCaIs5mEvxjzFiyln0oT9kF8kX7t5WGPImIXlqFkmLSkIfdeYh7it7zn23/kq2nr5gT7m/umzpZJy9yS5WHv4JjCa3xpTt1z07VdW0+f6CTAIg==
  • http://fonts.googleapis.com/css?family=Lato%3A300%2C400%2C700%2C900%7CDroid+Serif%3A400%2C700%2C700italic%2C400italic&ver=4.6.1-RC1-38499
  • https://s2.wp.com/_static/??-eJydjEEOgzAMBD/UdAFZtBfEW0LkFlcJRLEFyu+hD+DCbQ4zgz27sC7Gi8FmTqzYJCOn4DZfhK26rmkJUabiS0VQhVqN/DzpgRu13E91l4/VfDmYCd+4Tj7+hTENLb3eTUfU978DgaBTBg==
Show how to fix
  Consider Fixing:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 10.2KiB (66% reduction).

  • Compressing http://ads.undertone.com/aj?&zoneid=70871&fb=1&cb=57774385134&t=1478485007.925&fv=0&x=46&y=70&sw=412&sh=732&cw=411&ch=731&loc=http%3A//variety.com/&fr=1&ct=1 could save 7.7KiB (70% reduction).
  • Compressing http://t.brand-server.com/ul_cb/adj?s=31287&sz=300x250&url=http://variety.com/&ord=1819891859 could save 1.4KiB (51% reduction).
  • Compressing http://ip.casalemedia.com/usermatch?s=178372&cb=http%3A%2F%2Ft.brand-server.com%2Fmatch_back%3Fbidder_id%3D2%26external_user_id%3D&C=1 could save 1.2KiB (70% reduction).
Show how to fix
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 17.9KiB (15% reduction).

  • Minifying https://s2.wp.com/_static/??-eJytj2FLAzEMhv+QXZWd7JP4W3q9rJdbm9QmvaG/3mzTD8OhCINAw5uHp4k/VocUc59A/GL11qG9fz2bRR78b4ArmFpQ2BSkbzgyKZCe2MIjZnBdoIVkmYn2fIOrLFpAxKAb0+uVkFaE45/YAlpDPLgGgh8/rDqD/edXrL6W6GruCUnO/QxhguZGnCak5IMI6Pnw2sDCe5iuB/8wpsxjyG7fKSoyXdayvEHhFZw2u/g+xpn5IOZ5LS9Pw273/LgdtsPyCUvt0G0= could save 7KiB (11% reduction) after compression.
  • Minifying https://s2.wp.com/_static/??-eJylkFsKwkAMRTdkjaOC/ohriTOhTe08TKaV7t62oigIFvqX1z25CdxTYWPIFDLkijwpdJwgeVukpi056BR37CgOFexJoFZQK5zyutYVzAPY6NVGoVH8mf9BdChMuS+2G7OHF+9V7N7Epx1dAptYFsXN533eh86PwiaiI1nkI2FgrYqLYHAcytnf/qI2POilnyzxRaG+tST92sZ45UU/x3aYDpktZo5h5P/uDDvO/mT2h6MxZrc71g9UleTY could save 4.9KiB (34% reduction) after compression.
  • Minifying https://s2.wp.com/_static/??-eJytkMtOxDAMRX+IjCdlpK4Q3xIlVuM2LxKnj78nLYwQI0FZsIkc+/j62rAkoWNgDAxs0WOBmRIkr8WsMiFvorvKGyRXBwqt+JlcyAzIBcavlKHMQmVtacZyGcsTNG0K2lWDBzi+VcwbVAIdM148hd+pjxnnXIqFmGI4Jz2G+hPVvkrK7VxEVY46+uSQvy3xT2csHHN7bVy0Kvgo3kCDM2lM62PJV3GXdzQ1B81xRauCcZhPTN4b99iiS23paZ91HOzvrVOuq2A17K1HnGhF1wRe/Yu89c+y7/ruOr4DZZnpRA== could save 3.9KiB (20% reduction) after compression.
  • Minifying https://s1.wp.com/_static/??-eJydzEsSwiAMANALCWkVnenC8SwtRg0awCStg6f3c4Tu3urBq7pYsmE2sBsyKixUoXJ0yyiE1ty26wM8aJJRGiT9UYHLGSXTW3yc1Qp7puyTbmDll54zSvN3bFVQ9VK+7dqvXCk7tdH+xYmPfdiFcBiGbp8+vvlXGw== could save 1,013B (14% reduction) after compression.
  • Minifying http://cdn.krxd.net/controltag/KhwrZEBl.js could save 576B (11% reduction) after compression.
  • Minifying http://cdn.krxd.net/controltag?confid=KhwrZEBl could save 576B (11% reduction) after compression.
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 47KiB (25% reduction).

  • Compressing https://pmcvariety.files.wordpress.com/2016/11/celebrity-big-brother-uk-frankie.jpg?w=490&h=276&crop=1 could save 16.2KiB (32% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/comedy-leaders-spotlight.jpg could save 13.4KiB (26% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/pauline-fischer-netflix.jpg?w=670&h=377&crop=1 could save 8.4KiB (13% reduction).
  • Compressing http://i2.wp.com/pmctvline2.files.wordpress.com/2016/11/quantico-s2ep6-featured.jpg?resize=180%2C101 could save 5.6KiB (50% reduction).
  • Compressing http://i0.wp.com/pmcvarietylatino.files.wordpress.com/2016/11/ap_111647816753.jpg?resize=180%2C101 could save 3.4KiB (26% reduction).
Show how to fix
  5 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.


97 / 100    User Experience
  Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="http://variety.com/v/film/" class="category category-film">Film</a> is close to 2 other tap targets final.
  • The tap target <a href="#" class="carousel-feature-stories-next"></a> is close to 1 other tap targets final.
  • The tap target <span class="">1</span> is close to 2 other tap targets final.
  • The tap target <a href="#">1</a> and 1 others are close to other tap targets final.
  • The tap target <span class="cycle-pager-active">2</span> and 1 others are close to other tap targets final.
  • The tap target <a href="#">2</a> is close to 2 other tap targets final.
  • The tap target <a href="http://variety.com/v/film/" class="category category-film">Film</a> and 4 others are close to other tap targets.
  • The tap target <a href="http://variety.com/v/biz/" class="category category-biz">Biz</a> and 2 others are close to other tap targets.
  • The tap target <a href="http://variety.com/v/tv/" class="category category-tv">TV</a> and 2 others are close to other tap targets.
  • The tap target <a href="http://www.pmc.com/">The Power of Content</a> is close to 1 other tap targets.
  • The tap target <a href="http://variety…/subscribe-us/">Print Subscription</a> and 5 others are close to other tap targets.
  • The tap target <a href="http://pmc.com/privacy-policy">Privacy Policy</a> is close to 2 other tap targets.
  • The tap target <a href="http://pmc.com/privacy-policy">Privacy Policy</a> is close to 2 other tap targets.
  • The tap target <a href="http://pmc.com…cy/#california">Your Privacy Rights</a> and 5 others are close to other tap targets.
  • The tap target <a href="http://pmc.com/terms-of-use/">Terms of Use</a> and 3 others are close to other tap targets.
Show how to fix
  4 Passed Rules
Show details
Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.


61 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://sp3.variety.com/vy/delivery.js (expiration not specified)
  • http://cdn01.mzbcdn.net/mngr/578cff4eaa04d0826f287009.js (100 seconds)
  • http://video-cdn.variety.com/libraries/plsZnDJi.js?ver=4.6.1-RC1-38499 (2.5 minutes)
  • http://www.googletagservices.com/tag/js/gpt.js (15 minutes)
  • https://s0.2mdn.net/ads/studio/Enabler.js (15 minutes)
  • https://www.googletagmanager.com/gtm.js?id=GTM-NWPZPX (15 minutes)
  • http://cdn.krxd.net/controltag/Jhm7DHJf.js (20 minutes)
  • http://cdn.krxd.net/controltag?confid=Jhm7DHJf (20 minutes)
  • http://connect.facebook.net/en_US/fbevents.js (20 minutes)
  • http://c.betrad.com/a/4.gif (60 minutes)
  • http://dnn506yrbagrg.cloudfront.net/pages/scripts/0011/4414.js?410698 (60 minutes)
  • http://pagead2.googlesyndication.com/pagead/expansion_embed.js?source=safeframe (60 minutes)
  • http://pagead2.googlesyndication.com/pagead/js/lidar.js (60 minutes)
  • http://pagead2.googlesyndication.com/pagead/osd.js (60 minutes)
  • http://pmc-d.openx.net/w/1.0/jstag?nc=3782-PMC%20RON (60 minutes)
  • http://s.skimresources.com/js/87443X1540253.skimlinks.js (60 minutes)
  • http://www.google-analytics.com/plugins/ua/linkid.js (60 minutes)
  • https://c.betrad.com/surly.js?;ad_w=970;ad_h=90;coid=322;nid=4311;cps=1 (60 minutes)
  • https://load.instinctiveads.com/i.js?ver=4.6.1-RC1-38499 (60 minutes)
  • http://gum.criteo.com/sync?c=2&r=2&j=rp_onCRUserIdLoaded (60 minutes)
  • http://www.google-analytics.com/analytics.js (2 hours)
  • http://ads.rubiconproject.com/header/11714.js (2 hours)
  • http://js.moatads.com/pmcdfp551332765982/moatad.js (3.1 hours)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 11 blocking script resources and 6 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • https://r-login.wordpress.com/remote-login.php?action=js&host=variety.com&id=43439658&t=1478513523&back=http%3A%2F%2Fvariety.com%2F
  • https://s2.wp.com/wp-content/themes/vip/pmc-plugins/pmc-global-functions/js/geoPosition.js?m=1392820885h
  • https://s2.wp.com/wp-content/themes/vip/pmc-plugins/pmc-global-functions/js/pmc-utils.js?m=1474397633h
  • http://mtrx.go.sonobi.com/morpheus.penske.2508.js
  • https://s2.wp.com/_static/??-eJytj2FLAzEMhv+QXZWd7JP4W3q9rJdbm9QmvaG/3mzTD8OhCINAw5uHp4k/VocUc59A/GL11qG9fz2bRR78b4ArmFpQ2BSkbzgyKZCe2MIjZnBdoIVkmYn2fIOrLFpAxKAb0+uVkFaE45/YAlpDPLgGgh8/rDqD/edXrL6W6GruCUnO/QxhguZGnCak5IMI6Pnw2sDCe5iuB/8wpsxjyG7fKSoyXdayvEHhFZw2u/g+xpn5IOZ5LS9Pw273/LgdtsPyCUvt0G0=
  • http://video-cdn.variety.com/libraries/plsZnDJi.js?ver=4.6.1-RC1-38499
  • https://s2.wp.com/_static/??-eJylkFsKwkAMRTdkjaOC/ohriTOhTe08TKaV7t62oigIFvqX1z25CdxTYWPIFDLkijwpdJwgeVukpi056BR37CgOFexJoFZQK5zyutYVzAPY6NVGoVH8mf9BdChMuS+2G7OHF+9V7N7Epx1dAptYFsXN533eh86PwiaiI1nkI2FgrYqLYHAcytnf/qI2POilnyzxRaG+tST92sZ45UU/x3aYDpktZo5h5P/uDDvO/mT2h6MxZrc71g9UleTY
  • https://load.instinctiveads.com/i.js?ver=4.6.1-RC1-38499
  • https://s1.wp.com/_static/??-eJydzEsSwiAMANALCWkVnenC8SwtRg0awCStg6f3c4Tu3urBq7pYsmE2sBsyKixUoXJ0yyiE1ty26wM8aJJRGiT9UYHLGSXTW3yc1Qp7puyTbmDll54zSvN3bFVQ9VK+7dqvXCk7tdH+xYmPfdiFcBiGbp8+vvlXGw==
  • http://c.amazon-adsystem.com/aax2/amzn_ads.js
  • http://aax.amazon-adsystem.com/e/dtb/bid?src=3157&u=http%3A%2F%2Fvariety.com%2F&cb=8775448

Optimize CSS Delivery of the following:

  • https://s0.wp.com/_static/??-eJydklFuwyAMhi80iipt3fYw7SgTAadxgwFh06i3n5OoVadNlbIXwPbvD9tgp2J8TgJJLDVTYjtiYhtxBLYnkOL8aBZr55mfrMox+diChtVhg+MBFcA7wvS3xAUNmc7VH5LrpTIAqfCMxRbytwLm8wCxKGRcKASp/Uq+q9jnCuqn4mRWEAR0EJWd5FEalcM1az4O2i4/0k9F1abrSgVmoythI7M2saW3Y8ydi6ZvyQvmtE7qLpDPUCuGbdA+Z4F6Q63mFkCF6ASCPnhap85yibCFwBP2cilgHTMI/xOSPeoMeHD6pvpx7FfXMIYF1tclP8y8T/rYP7++7d9fdDt9A/znC8c=
  • https://s1.wp.com/wp-content/themes/vip/pmc-plugins/webdam-asset-chooser/assets/webdam-imported-asset.css?m=1459275467h
  • https://s0.wp.com/_static/??-eJyVkd1uwyAMhV9oxElWKVfTnoUQjzgDO8KkXd9+NE1STZP2c4POAfzhY+AyGyeckTPkESMqnGmGOTozh8UT66onNYH6ZBPdLiAPksCNosjQVG1Vb6aKxJVTfYK/Yb2ID2iUclnQJjeaCw0eM1hVzAqFBdtBLx//QdshrtWbNpqvAe8AApZMhaGH+EaOy0HzKCaIs5mEvxjzFiyln0oT9kF8kX7t5WGPImIXlqFkmLSkIfdeYh7it7zn23/kq2nr5gT7m/umzpZJy9yS5WHv4JjCa3xpTt1z07VdW0+f6CTAIg==
  • http://fonts.googleapis.com/css?family=Lato%3A300%2C400%2C700%2C900%7CDroid+Serif%3A400%2C700%2C700italic%2C400italic&ver=4.6.1-RC1-38499
  • https://s2.wp.com/_static/??-eJydjEEOgzAMBD/UdAFZtBfEW0LkFlcJRLEFyu+hD+DCbQ4zgz27sC7Gi8FmTqzYJCOn4DZfhK26rmkJUabiS0VQhVqN/DzpgRu13E91l4/VfDmYCd+4Tj7+hTENLb3eTUfU978DgaBTBg==
  • https://s1.wp.com/wp-content/mu-plugins/highlander-comments/style.css?m=1377793621h
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 338.3KiB (43% reduction).

  • Compressing and resizing https://load.instinctiveads.com/s/i/c/c_limit,w_1200/e_vibrance/v1/cpid/733a5872c5384e4b8038ae4f3ccd0c13.jpg could save 141.1KiB (87% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/doctorstrange_1.jpg?w=146&h=82&crop=1 could save 20.1KiB (73% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/rachelhunter_hh11.jpg?w=130&h=68&crop=1 could save 19.8KiB (56% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/gretavansustern_nyc3.jpg?w=130&h=68&crop=1 could save 19.3KiB (56% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/jaredleto_hh8.jpg?w=130&h=68&crop=1 could save 19.2KiB (57% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/richardlewis_hh16.jpg?w=280&h=165&crop=1 could save 18.5KiB (22% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/celebrity-big-brother-uk-frankie.jpg?w=490&h=276&crop=1 could save 16.2KiB (32% reduction).
  • Compressing https://tpc.googlesyndication.com/simgad/16682300264605536353 could save 13.6KiB (14% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/06/sonia_new.jpg?w=120&h=160&crop=1 could save 13.5KiB (66% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/comedy-leaders-spotlight.jpg could save 13.4KiB (26% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/pauline-fischer-netflix.jpg?w=670&h=377&crop=1 could save 8.4KiB (13% reduction).
  • Compressing https://tpc.googlesyndication.com/simgad/12455078589329919632 could save 5.8KiB (17% reduction).
  • Compressing http://i2.wp.com/pmctvline2.files.wordpress.com/2016/11/quantico-s2ep6-featured.jpg?resize=180%2C101 could save 5.6KiB (50% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/at-the-end-of-the-tunnel.jpg?w=146&h=82&crop=1 could save 4KiB (30% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/snl.jpg?w=146&h=82&crop=1 could save 4KiB (36% reduction).
  • Compressing http://i0.wp.com/pmcvarietylatino.files.wordpress.com/2016/11/ap_111647816753.jpg?resize=180%2C101 could save 3.4KiB (26% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/a-wedding-noces.jpg?w=146&h=82&crop=1 could save 3.3KiB (45% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/army-of-one.jpg?w=146&h=82&crop=1 could save 3.3KiB (39% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/vin-diesel-channing-tatum1.jpg?w=130&h=68&crop=1 could save 3.1KiB (37% reduction).
  • Compressing https://pmcvariety.files.wordpress.com/2016/11/walking-dead-s7e3.jpg?w=146&h=82&crop=1 could save 2.7KiB (16% reduction).
Show how to fix
  Consider Fixing:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 71.6KiB (76% reduction).

  • Compressing https://sp3.variety.com/vy/delivery.js could save 70.1KiB (77% reduction).
  • Compressing http://rtb0.doubleverify.com/verify.js?jsCallback=__verify_callback_743806478800&jsTagObjCallback=__tagObject_callback_743806478800&num=6&ctx=1000798&cmp=10379098&plc=139292977&sid=2285918&advid=&adsrv=&unit=728x90&uid=743806478800&tagtype=&adID=&app=&sup=&brid=0&brver=&bridua=3&chro=0&hist=undefined&winh=undefined&winw=undefined&wouh=undefined&wouw=undefined&srcurlD=0&ssl=0&refD=1&htmlmsging=1&aadid=1d3f81212fce9f1e75b7f1a37f50e5e651369774&aUrlD=&vavbkt=4,8,23&lvvn=13&eparams=DC4FC%3Dl9EEATbpTauTauG2C%3A6EJ%5D4%40%3ETauU2%3F4r92%3A%3Fl9EEATbpTauTauG2C%3A6EJ%5D4%40%3ETar9EEATbpTauTauEA4%5D8%40%408%3D6DJ%3F5%3A42E%3A%40%3F%5D4%40%3EU2%26C%3Dl&ver=42 could save 1.5KiB (52% reduction).
Show how to fix
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 3.5KiB (11% reduction).

  • Minifying http://variety.com/ could save 3.5KiB (11% reduction) after compression.
Show how to fix
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 20.1KiB (17% reduction).

  • Minifying https://s2.wp.com/_static/??-eJytj2FLAzEMhv+QXZWd7JP4W3q9rJdbm9QmvaG/3mzTD8OhCINAw5uHp4k/VocUc59A/GL11qG9fz2bRR78b4ArmFpQ2BSkbzgyKZCe2MIjZnBdoIVkmYn2fIOrLFpAxKAb0+uVkFaE45/YAlpDPLgGgh8/rDqD/edXrL6W6GruCUnO/QxhguZGnCak5IMI6Pnw2sDCe5iuB/8wpsxjyG7fKSoyXdayvEHhFZw2u/g+xpn5IOZ5LS9Pw273/LgdtsPyCUvt0G0= could save 7KiB (11% reduction) after compression.
  • Minifying https://s2.wp.com/_static/??-eJylkFsKwkAMRTdkjaOC/ohriTOhTe08TKaV7t62oigIFvqX1z25CdxTYWPIFDLkijwpdJwgeVukpi056BR37CgOFexJoFZQK5zyutYVzAPY6NVGoVH8mf9BdChMuS+2G7OHF+9V7N7Epx1dAptYFsXN533eh86PwiaiI1nkI2FgrYqLYHAcytnf/qI2POilnyzxRaG+tST92sZ45UU/x3aYDpktZo5h5P/uDDvO/mT2h6MxZrc71g9UleTY could save 4.9KiB (34% reduction) after compression.
  • Minifying https://s2.wp.com/_static/??-eJytkMtOxDAMRX+IjCdlpK4Q3xIlVuM2LxKnj78nLYwQI0FZsIkc+/j62rAkoWNgDAxs0WOBmRIkr8WsMiFvorvKGyRXBwqt+JlcyAzIBcavlKHMQmVtacZyGcsTNG0K2lWDBzi+VcwbVAIdM148hd+pjxnnXIqFmGI4Jz2G+hPVvkrK7VxEVY46+uSQvy3xT2csHHN7bVy0Kvgo3kCDM2lM62PJV3GXdzQ1B81xRauCcZhPTN4b99iiS23paZ91HOzvrVOuq2A17K1HnGhF1wRe/Yu89c+y7/ruOr4DZZnpRA== could save 3.9KiB (20% reduction) after compression.
  • Minifying https://s0.wp.com/_static/??/wp-content/js/jquery/jquery.autoresize.js,/wp-content/mu-plugins/highlander-comments/script.js?m=1462457903j could save 3.3KiB (31% reduction) after compression.
  • Minifying https://s1.wp.com/_static/??-eJydzEsSwiAMANALCWkVnenC8SwtRg0awCStg6f3c4Tu3urBq7pYsmE2sBsyKixUoXJ0yyiE1ty26wM8aJJRGiT9UYHLGSXTW3yc1Qp7puyTbmDll54zSvN3bFVQ9VK+7dqvXCk7tdH+xYmPfdiFcBiGbp8+vvlXGw== could save 1,013B (14% reduction) after compression.
Show how to fix
  4 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.



* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.