Site Desk



Enter domain


← Click to update
toyota.com

Website review toyota.com

 Generated on January 27 2017 01:06 AM

Old statistics? UPDATE !


The score is 60/100

Download PDF Version

SEO Content
Title

New Cars, Trucks, SUVs & Hybrids | Toyota Official Site



Length : 55

Perfect, your title contains between 10 and 70 characters.
Description

Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.



Length : 135

Great, your meta description contains between 70 and 160 characters.
Keywords

toyota, toyota car, toyota cars, toyota truck, toyota trucks, toyota suv, toyota suvs, Toyota hybrid, Toyota hybrids, Toyota hybrid car, Toyota hybrid cars, toyota



Good, your page contains meta keywords.
Og Meta Properties Good, your page take advantage of Og Properties.
Property Content
locale en_US
locale:alternate es_ES
type website
url http://www.toyota.com
title New Cars, Trucks, SUVs & Hybrids | Toyota Official Site
description Explore the newest Toyota trucks, cars, SUVs, hybrids and minivans. See photos, compare models, get tips, calculate payments, and more.
Headings
H1 H2 H3 H4 H5 H6
0 8 10 27 0 0
  • [H2] It's Prime time.
  • [H2] It's Prime time.
  • [H2] Take a new route.
  • [H2] You've got the wheel.
  • [H2] Active is its middle name.
  • [H2] This is what's next
  • [H2] Explore All Vehicles
  • [H2] What's happening in Toyota
  • [H3] Toyota Vehicles
  • [H3] Shopping Tools
  • [H3] About Toyota
  • [H3] Set your location
  • [H3] 2017 PRIUS PRIME
  • [H3] 2017 PRIUS PRIME
  • [H3] 2017 CAMRY
  • [H3] NEW 2017 COROLLA
  • [H3] 2017 RAV4
  • [H3] NEW 2017 PRIUS
  • [H4] 2017 Yaris
  • [H4] 2017 Yaris iA
  • [H4] 2017 Corolla
  • [H4] 2017 Corolla iM
  • [H4] 2017 Camry
  • [H4] 2017 Avalon
  • [H4] 2017 86
  • [H4] 2017 Sienna
  • [H4] 2017 Tacoma
  • [H4] 2017 Tundra
  • [H4] 2017 RAV4
  • [H4] 2017 Highlander
  • [H4] 2017 4Runner
  • [H4] 2017 Sequoia
  • [H4] 2017 Land Cruiser
  • [H4] 2017 Camry Hybrid
  • [H4] 2017 Avalon Hybrid
  • [H4] 2017 RAV4 Hybrid
  • [H4] 2017 Highlander Hybrid
  • [H4] 2017 Prius Prime
  • [H4] 2017 Prius
  • [H4] 2017 Prius c
  • [H4] 2017 Prius v
  • [H4] 2017 Mirai
  • [H4] 2018 Camry
  • [H4] 2018 C-HR
  • [H4] Concept Vehicles
Images We found 127 images on this web page.

125 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 30%

Ideal! This page's ratio of text to HTML code is between 25 and 70 percent.
Flash Perfect, no Flash content has been detected on this page.
Iframe Great, there are no Iframes detected on this page.

URL Rewrite Good. Your links looks friendly!
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 162 links including 0 link(s) to files



Anchor Type Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
build Internal Passing Juice
Specials Internal Passing Juice
Specials Internal Passing Juice
Owners Internal Passing Juice
View All Vehicles Internal Passing Juice
Submit Internal Passing Juice
EXPLORE Internal Passing Juice
Local Specials Internal Passing Juice
EXPLORE Internal Passing Juice
Local Specials Internal Passing Juice
EXPLORE Internal Passing Juice
Local Specials Internal Passing Juice
EXPLORE Internal Passing Juice
Local Specials Internal Passing Juice
EXPLORE Internal Passing Juice
Local Specials Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
BUILD Internal Passing Juice
SPECIALS Internal Passing Juice
SPECIALS Internal Passing Juice
Featured Services Internal Passing Juice
Calculate Internal Passing Juice
LATEST NEWS Internal Passing Juice
FEATURED SERVICES Internal Passing Juice
FEATURED SERVICES Internal Passing Juice
CONCEPT CAR Internal Passing Juice
FEATURED SERVICES Internal Passing Juice
FINANCIAL SERVICES External Passing Juice
FINANCIAL SERVICES External Passing Juice
FEATURED SERVICES Internal Passing Juice
Explore Internal Passing Juice
EXPLORE Internal Passing Juice
EXPLORE Internal Passing Juice
FEATURED SERVICES Internal Passing Juice
EXPLORE Internal Passing Juice
Trade-In Value Internal Passing Juice
Trade-In Value Internal Passing Juice
Build Your Toyota Internal Passing Juice
Find a Dealer Internal Passing Juice
Local Specials Internal Passing Juice
Accessories Internal Passing Juice
Toyota Certified Used Vehicles Internal Passing Juice
All Toyota Vehicles Internal Passing Juice
SUVs Internal Passing Juice
Trucks Internal Passing Juice
Cars Internal Passing Juice
Crossovers Internal Passing Juice
Hybrids Internal Passing Juice
Hybrid Cars Internal Passing Juice
Hybrid SUVs Internal Passing Juice
Concept Vehicles Internal Passing Juice
TRD Pro Series Internal Passing Juice
Toyota Financial Services External Passing Juice
Toyota Rent A Car Internal Passing Juice
Toyota Rent A Car Internal Passing Juice
Mobile Phone Compatibility Internal Passing Juice
Toyota Mobility Feature External Passing Juice
Entune™ Internal Passing Juice
Toyota Safety Sense Internal Passing Juice
Car Tips & Advice Internal Passing Juice
Dealers Internal Passing Juice
Careers Internal Passing Juice
Our Company Internal Passing Juice
Toyota USA Newsroom Internal Passing Juice
Toyota Worldwide External Passing Juice
Toyota Racing External Passing Juice
TRD USA External Passing Juice
Español Internal Passing Juice
Contact Us Internal Passing Juice
FAQ Internal Passing Juice
Privacy Policy Internal Passing Juice
Legal Terms Internal Passing Juice
Site Map Internal Passing Juice
www.fueleconomy.gov External Passing Juice
www.fueleconomy.gov External Passing Juice

SEO Keywords
Keywords Cloud vehicles mpg toyota shown starting est specials more vary build
Keywords Consistency
Keyword Content Title Keywords Description Headings
specials 57
mpg 53
build 48
starting 48
est 48

Usability
Url Domain : toyota.com
Length : 10
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.
Dublin Core This page does not take advantage of Dublin Core.

Document
Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 282
Warnings : 35
Email Privacy Great no email address has been found in plain text!
Deprecated HTML Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Great, your website has few CSS files.
Perfect, your website has few JavaScript files.
Perfect, your website takes advantage of gzip.

Mobile
Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content

Optimization
XML Sitemap Great, your website has an XML sitemap.

http://toyota.com/sitemap.xml
http://www.toyota.com/sitemap_index.xml
Robots.txt http://toyota.com/robots.txt

Great, your website has a robots.txt file.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

PageSpeed Insights

45 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • http://bat.bing.com/bat.js (expiration not specified)
  • http://www.toyota.com/rest/geolocation (expiration not specified)
  • http://ds.serving-sys.com/SemiCachedScripts/ebOneTag.js (5 minutes)
  • http://nexus.ensighten.com/toyotanational/Bootstrap.js (5 minutes)
  • http://nexus.ensighten.com/toyotanational/t-com-sb-prod/Bootstrap.js (5 minutes)
  • https://connect.facebook.net/en_US/fbevents.js (20 minutes)
  • http://dnn506yrbagrg.cloudfront.net/pages/scripts/0051/5525.js?412639 (60 minutes)
  • http://leadback.advertising.com/adcedge/lb?site=695501&betr=sslbet_28824=[+]ssprlb_647069[72]|sslbet_28825=[+]ssprlb_647071[168]|sslbet_28826=[+]ssprlb_647073[720] (60 minutes)
  • http://universal.iperceptions.com/wrapper.js (60 minutes)
  • http://tag.mtrcs.samba.tv/v3/tag/toyota/homepage/sambaTag.js (2 hours)
  • http://www.google-analytics.com/analytics.js (2 hours)
  • http://www.toyota.com/tcom-ui/fonts/HelvNeueLight/HelveticaNeueW01-45Light.woff (11.2 hours)
  • http://www.toyota.com/tcom-ui/fonts/HelvNeueBold/HelveticaNeueW01-75Bold.woff (11.2 hours)
  • http://www.toyota.com/tcom-ui/fonts/HelvNeueMedium/HelveticaNeueW01-65Medium.woff (11.2 hours)
  • http://www.toyota.com/ToyotaSite/rde/webresource/getConcatUIFiles.js?filePaths=/tcom/js/jquery.min.js,/tcom/js/tcom.min.js (11.2 hours)
  • http://www.toyota.com/analytics/tcom_af.js?_=1485501259272 (24 hours)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 3 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • http://www.toyota.com/tagms/bootstrap.js
  • http://toyota.tt.omtrdc.net/m2/toyota/mbox/standard?mboxHost=www.toyota.com&mboxSession=1485501258853-992725&mboxPage=1485501258853-992725&screenHeight=732&screenWidth=412&browserWidth=411&browserHeight=731&browserTimeOffset=-480&colorDepth=24&mboxXDomain=enabled&pathname=%2F&mboxCount=1&userTargets=&mbox=global_mbox&mboxId=0&mboxTime=1485472459017&mboxURL=http%3A%2F%2Fwww.toyota.com%2F&mboxReferrer=&mboxVersion=55
  • http://toyota.tt.omtrdc.net/m2/toyota/mbox/standard?mboxHost=www.toyota.com&mboxSession=1485501258853-992725&mboxPage=1485501258853-992725&screenHeight=732&screenWidth=412&browserWidth=411&browserHeight=731&browserTimeOffset=-480&colorDepth=24&mboxXDomain=enabled&pathname=%2F&mboxCount=2&userTargets=&mbox=dse2016_hp_mbox&mboxId=0&mboxTime=1485472459181&mboxURL=http%3A%2F%2Fwww.toyota.com%2F&mboxReferrer=&mboxVersion=55

Optimize CSS Delivery of the following:

  • http://www.toyota.com/tcom-apps/global-nav/css/main.css
  • http://www.toyota.com/tcom-apps/homepage/css/main.css
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 442.5KiB (56% reduction).

  • Compressing http://www.toyota.com/content/homepage/img/explore/safety-recall.jpg could save 49.7KiB (82% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/HP_TCUV_cut.jpg could save 37.5KiB (82% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/MY17_tacoma_explore.jpg could save 36.5KiB (75% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/marquee/bg/prius_bgmobile.jpg could save 36.4KiB (72% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/marquee/bg/320_prime_day.jpg could save 36.2KiB (73% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/highlander_explore.jpg could save 33KiB (70% reduction).
  • Compressing http://www.toyota.com/content/common/img/jellies/global-nav/2017/highlanderhybrid/base.png could save 23.2KiB (34% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/concept_i_grid.jpg could save 21.7KiB (69% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/collegegrad_explore.jpg could save 21.6KiB (56% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/trac_explore.jpg could save 18.7KiB (73% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/local-specials.jpg could save 18.1KiB (68% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/kbb_promo1.jpg could save 17KiB (67% reduction).
  • Compressing http://www.toyota.com/content/common/img/jellies/global-nav/2017/priusprime/base.png could save 12.9KiB (34% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/search-inventory.jpg could save 12.8KiB (64% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/marquee/bg/camry_bgmobile.jpg could save 12.8KiB (50% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/marquee/bg/320_corolla_phone.jpg could save 11.1KiB (46% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/marquee/bg/320_prime_phone.jpg could save 8.4KiB (43% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/toyotacare.jpg could save 8.1KiB (44% reduction).
  • Compressing http://www.toyota.com/content/common/img/jellies/global-nav/2017/4runner/base.png could save 8KiB (15% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/militaryrebate_explore.jpg could save 5.6KiB (33% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/marquee/bg/rav4_bg_phone.jpg could save 5.5KiB (32% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/find_the_toyota.jpg could save 4.8KiB (50% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/lgp-safety.jpg could save 2.6KiB (17% reduction).
Show how to fix
  Consider Fixing:
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 617B (20% reduction).

  • Minifying https://ssl.toyota.com/analytics/XDRemote.html could save 617B (20% reduction) after compression.
Show how to fix
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

  • Only about 13% of the final above-the-fold content could be rendered with the full HTML response snapshot:6.
Show how to fix
  5 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Enable compression

You have compression enabled. Learn more about enabling compression.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

96 / 100    User Experience
  Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <header id="tcom-global-nav-header" class="tcom-global-na…al-nav-section">menu…Go</header> and 1 others are close to other tap targets final.
  • The tap target <button class="tcom-btn-flyou…rimary-nav-btn">menu</button> and 1 others are close to other tap targets final.
  • The tap target <button class="tcom-nav-close-btn top right">Close</button> is close to 6 other tap targets final.
  • The tap target <div class="tcom-input-wrapper"></div> is close to 3 other tap targets final.
  • The tap target <input type="tel" class="tcom-zipcode-c…put sub-tablet"> is close to 3 other tap targets final.
  • The tap target <a href="#" class="tcom-submit active">Submit</a> is close to 3 other tap targets final.
  • The tap target <div class="tcom-zip-flyout-overlay"> is close to 1 other tap targets final.
  • The tap target <div id="wrapper" class="wrapper">Prototype show…View More</div> is close to 3 other tap targets final.
  • The tap target <div class="slider-pages"></div> is close to 3 other tap targets final.
  • The tap target <a href="/yaris" class="tcom-model-sweep-title">2017 Yaris</a> and 1 others are close to other tap targets.
  • The tap target <sup class="is-loaded">1</sup> and 7 others are close to other tap targets.
  • The tap target <a id="_bapw-link" href="//info.evidon.…1&amp;nt=0&amp;nw=true">AdChoices</a> is close to 1 other tap targets.
Show how to fix
  4 Passed Rules
Show details
Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.

61 / 100    Speed
  Should Fix:
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 3 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • http://www.toyota.com/tagms/bootstrap.js
  • http://toyota.tt.omtrdc.net/m2/toyota/mbox/standard?mboxHost=www.toyota.com&mboxSession=1485501271879-859994&mboxPage=1485501271879-859994&screenHeight=768&screenWidth=1024&browserWidth=1024&browserHeight=768&browserTimeOffset=-480&colorDepth=24&mboxXDomain=enabled&pathname=%2F&mboxCount=1&userTargets=&mbox=global_mbox&mboxId=0&mboxTime=1485472472043&mboxURL=http%3A%2F%2Fwww.toyota.com%2F&mboxReferrer=&mboxVersion=55
  • http://toyota.tt.omtrdc.net/m2/toyota/mbox/standard?mboxHost=www.toyota.com&mboxSession=1485501271879-859994&mboxPage=1485501271879-859994&screenHeight=768&screenWidth=1024&browserWidth=1024&browserHeight=768&browserTimeOffset=-480&colorDepth=24&mboxXDomain=enabled&pathname=%2F&mboxCount=2&userTargets=&mbox=dse2016_hp_mbox&mboxId=0&mboxTime=1485472472207&mboxURL=http%3A%2F%2Fwww.toyota.com%2F&mboxReferrer=&mboxVersion=55

Optimize CSS Delivery of the following:

  • http://www.toyota.com/tcom-apps/global-nav/css/main.css
  • http://www.toyota.com/tcom-apps/homepage/css/main.css
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 374.8KiB (57% reduction).

  • Compressing http://www.toyota.com/content/homepage/img/explore/concept_i_center.jpg could save 54.8KiB (72% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/safety-recall.jpg could save 49.7KiB (82% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/HP_TCUV_cut.jpg could save 37.5KiB (82% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/MY17_tacoma_explore.jpg could save 36.5KiB (75% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/highlander_explore.jpg could save 33KiB (70% reduction).
  • Compressing http://www.toyota.com/content/common/img/jellies/global-nav/2017/highlanderhybrid/base.png could save 23.2KiB (34% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/collegegrad_explore.jpg could save 21.6KiB (56% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/trac_explore.jpg could save 18.7KiB (73% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/local-specials.jpg could save 18.1KiB (68% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/kbb_promo1.jpg could save 17KiB (67% reduction).
  • Compressing http://www.toyota.com/content/common/img/jellies/global-nav/2017/priusprime/base.png could save 12.9KiB (34% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/search-inventory.jpg could save 12.8KiB (64% reduction).
  • Compressing and resizing http://www.toyota.com/tcom-apps/global-nav/img/toyota-lgp-logo.png could save 9.7KiB (91% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/toyotacare.jpg could save 8.1KiB (44% reduction).
  • Compressing http://www.toyota.com/content/common/img/jellies/global-nav/2017/4runner/base.png could save 8KiB (15% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/militaryrebate_explore.jpg could save 5.6KiB (33% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/find_the_toyota.jpg could save 4.8KiB (50% reduction).
  • Compressing http://www.toyota.com/content/homepage/img/explore/lgp-safety.jpg could save 2.6KiB (17% reduction).
Show how to fix
  Consider Fixing:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 1.1KiB (58% reduction).

  • Compressing http://tags.bluekai.com/site/28263?ret=html&phint=prop3%3D&phint=prop4%3D&phint=prop5%3D&phint=prop6%3D&phint=prop12%3D&phint=prop69%3Dnew&phint=eVar75%3Dfirst%20visit&phint=__bk_t%3DNew%20Cars%2C%20Trucks%2C%20SUVs%20%26%20Hybrids%20%7C%20Toyota%20Official%20Site&phint=__bk_k%3Dtoyota%2C%20toyota%20car%2C%20toyota%20cars%2C%20toyota%20truck%2C%20toyota%20trucks%2C%20toyota%20suv%2C%20toyota%20suvs%2C%20Toyota%20hybrid%2C%20Toyota%20hybrids%2C%20Toyota%20hybrid%20car%2C%20Toyota%20hybrid%20cars%2C%20toyota&phint=__bk_l%3Dhttp%3A%2F%2Fwww.toyota.com%2F&limit=4&bknms=ver=2.0,ua=90b1f564a76666c81c59db4352d1748d,t=1485501273576,m=4b4e4ecaab1f1c93ab1f1c93ab1f1c93,k=1,lang=07ef608d8a7e9677f0b83775f0b83775,sr=1024x768x24,tzo=480,hss=true,hls=true,idb=false,addb=undefined,odb=undefined,cpu=4b4e4ecaab1f1c93ab1f1c93ab1f1c93,platform=1c17637dbf2f8edebf2f8edebf2f8ede,notrack=,plugins=4b4e4ecaab1f1c93ab1f1c93ab1f1c93,cn=0f0f3ad2e370ed5bdcd4bd5e75df1cad&r=50449996 could save 1.1KiB (58% reduction).
Show how to fix
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • http://bat.bing.com/bat.js (expiration not specified)
  • http://www.toyota.com/rest/geolocation (expiration not specified)
  • http://ds.serving-sys.com/SemiCachedScripts/ebOneTag.js (4.8 minutes)
  • http://nexus.ensighten.com/toyotanational/Bootstrap.js (5 minutes)
  • http://nexus.ensighten.com/toyotanational/t-com-sb-prod/Bootstrap.js (5 minutes)
  • https://connect.facebook.net/en_US/fbevents.js (20 minutes)
  • http://dnn506yrbagrg.cloudfront.net/pages/scripts/0051/5525.js?412639 (60 minutes)
  • http://leadback.advertising.com/adcedge/lb?site=695501&betr=sslbet_28824=[+]ssprlb_647069[72]|sslbet_28825=[+]ssprlb_647071[168]|sslbet_28826=[+]ssprlb_647073[720] (60 minutes)
  • http://universal.iperceptions.com/wrapper.js (60 minutes)
  • http://tag.mtrcs.samba.tv/v3/tag/toyota/homepage/sambaTag.js (2 hours)
  • http://www.google-analytics.com/analytics.js (2 hours)
  • http://www.toyota.com/tcom-ui/fonts/HelvNeueLight/HelveticaNeueW01-45Light.woff (11.2 hours)
  • http://www.toyota.com/ToyotaSite/rde/webresource/getConcatUIFiles.js?filePaths=/tcom/js/jquery.min.js,/tcom/js/tcom.min.js (11.2 hours)
  • http://www.toyota.com/tcom-ui/fonts/HelvNeueMedium/HelveticaNeueW01-65Medium.woff (11.2 hours)
  • http://www.toyota.com/tcom-ui/fonts/HelvNeueBold/HelveticaNeueW01-75Bold.woff (11.2 hours)
  • http://www.toyota.com/analytics/tcom_af.js?_=1485501272298 (24 hours)
Show how to fix
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 617B (20% reduction).

  • Minifying https://ssl.toyota.com/analytics/XDRemote.html could save 617B (20% reduction) after compression.
Show how to fix
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

  • Only about 4% of the final above-the-fold content could be rendered with the full HTML response snapshot:6.
Show how to fix
  4 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

Site Desk