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sears.com

Website review sears.com

 Generated on November 10 2016 04:50 AM

Old statistics? UPDATE !


The score is 41/100

Download PDF Version

SEO Content
Title

Sears - Online & In-Store Shopping: Appliances, Clothing & More



Length : 63

Perfect, your title contains between 10 and 70 characters.
Description

Begin your Shopping Experience at Sears. Buy Online, Pick up in Store. Find Store Locations. Find Great Brands such as Kenmore, Craftsman & Diehard.



Length : 148

Great, your meta description contains between 70 and 160 characters.
Keywords



Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.
Headings
H1 H2 H3 H4 H5 H6
0 9 1 0 0 0
  • [H2] Black Friday Now Deals
  • [H2] Up to 50% off tools
  • [H2] Up to 30% off lawn & garden
  • [H2] Up to 30% off furniture
  • [H2] Up to 25% off fireplaces
  • [H2] 50% off comforters
  • [H2] Buy one, get one free
  • [H2] Up to 50% off jeans
  • [H2] Up to 50% off clothing for kids
  • [H3]
Images We found 43 images on this web page.

1 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 4%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash Perfect, no Flash content has been detected on this page.
Iframe Great, there are no Iframes detected on this page.

URL Rewrite Bad. Your links have query string.
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 98 links including 17 link(s) to files



Anchor Type Juice
Skip Navigation Internal Passing Juice
Sears home Internal Passing Juice
Deals Internal Passing Juice
Coupons Internal Passing Juice
Local Ad Internal Passing Juice
Gift Ideas Internal Passing Juice
Gift Cards Internal Passing Juice
Gift Registry Internal Passing Juice
Credit Card Internal Passing Juice
Sears Credit Cards > Credit Offers" rel="external nofollow">Credit Offers Internal Passing Juice
Sears Credit Cards > Pay My Bill" rel="external nofollow">Pay Your Bill Internal Passing Juice
Store Locator Internal Passing Juice
Kmart.com Internal Passing Juice
Help Internal Passing Juice
Appliances Internal Passing Juice
Auto Internal Passing Juice
Baby Internal Passing Juice
Clothing Internal Passing Juice
Electronics Internal Passing Juice
Fitness Internal Passing Juice
Home Internal Passing Juice
Jewelry Internal Passing Juice
Outdoor Internal Passing Juice
Parts & Services Internal Passing Juice
Shoes Internal Passing Juice
Tools Internal Passing Juice
Toys Internal Passing Juice
Holiday Internal Passing Juice
More Internal Passing Juice
Shop Now Internal Passing Juice
shop now Internal Passing Juice
shop now Internal Passing Juice
shop now Internal Passing Juice
shop now Internal Passing Juice
shop now Internal Passing Juice
shop now Internal Passing Juice
shop now Internal Passing Juice
shop now Internal Passing Juice
find out how Internal Passing Juice
Order Status Internal noFollow
Returns & Exchanges Internal noFollow
Shipping & Delivery Internal noFollow
Contact Us Internal noFollow
Sign Up for Emails & Texts Internal noFollow
Weekly & Local Ads Internal Passing Juice
Parts Direct Internal Passing Juice
Sears Home Services Internal Passing Juice
Your Account Internal noFollow
Gift Card Balance Internal noFollow
Commerce Services Internal noFollow
Advertise on Sears Internal noFollow
About Marketplace Internal noFollow
Seller Portal Login Internal noFollow
shop your way Internal noFollow
Phone Internal Passing Juice
sears Internal Passing Juice
mygofer Internal Passing Juice
craftsman Internal Passing Juice
kenmore Internal Passing Juice
parts direct Internal Passing Juice
sears outlet Internal Passing Juice
see all Internal Passing Juice
Affiliate Program Internal Passing Juice
Careers Internal Passing Juice
Corporate Website Internal Passing Juice
Investor Relations Internal Passing Juice
Military Support Internal Passing Juice
News Center Internal noFollow
California Privacy Rights Internal noFollow
California Transparency Act Internal noFollow
Interest Based Ads Internal noFollow
License Info Internal noFollow
Privacy Policy Internal noFollow
Product Recalls Internal noFollow
Terms of Use Internal noFollow
Mobile Site Internal Passing Juice
Download Apps Internal noFollow
En español Internal Passing Juice
Sears Puerto Rico Internal noFollow
Sears International Internal Passing Juice
Payment Methods Internal noFollow
Price Match Policy Internal Passing Juice
Site Map Internal Passing Juice
Exercise Bikes Internal Passing Juice
Washers & Dryers Internal Passing Juice
Flat Screen TVs Internal Passing Juice
Riding Mowers Internal Passing Juice
Recliners Internal Passing Juice
Sears Knowledge Center Internal Passing Juice
Mattresses Internal Passing Juice
Women's Shoes Internal Passing Juice
Coffee Makers Internal Passing Juice
Air Compressors Internal Passing Juice
Better Business Bureau Accredited Business Internal noFollow
Facebook Internal noFollow
Twitter Internal noFollow
Google Plus Internal noFollow
Instagram Internal noFollow

SEO Keywords
Keywords Cloud sears items details see services shop now shoes card sold
Keywords Consistency
Keyword Content Title Keywords Description Headings
sears 21
shop 14
now 8
see 6
sold 5

Usability
Url Domain : sears.com
Length : 9
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.
Dublin Core This page does not take advantage of Dublin Core.

Document
Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 51
Warnings : 2
Email Privacy Great no email address has been found in plain text!
Deprecated HTML Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Too bad, your website has too many CSS files (more than 4).
Too bad, your website has too many JS files (more than 6).
Too bad, your website does not take advantage of gzip.

Mobile
Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content

Optimization
XML Sitemap Great, your website has an XML sitemap.

http://www.sears.com/Category_Sitemap_Index.xml
http://www.sears.com/Sitemap_Index.xml
http://www.sears.com/sitemap_manual_index.xml
http://www.sears.com/Sitemap_Index_2.xml
http://www.sears.com/sitemap_image_sears_index.xml
http://www.sears.com/sitemap_image_mp_index.xml
http://www.sears.com/sitemap_sears-filterlist-alt_tags-sitemap_1-Nov2015.xml
http://www.sears.com/Sitemap_sears-brand.xml.gz
http://www.sears.com/sitemap_knowledge-center.xml
Robots.txt http://sears.com/robots.txt

Great, your website has a robots.txt file.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

PageSpeed Insights

42 / 100    Speed
  Should Fix:
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

  • http://sears.com/
  • http://www.sears.com/
  • http://m.sears.com/
Show how to fix
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 117.7KiB (74% reduction).

  • Compressing http://d1af033869koo7.cloudfront.net/psp/searsonline-v1-001/247px.js could save 115.8KiB (75% reduction).
  • Compressing http://cdn.rlcdn.com/js/ga.js?1478775122123 could save 1.3KiB (61% reduction).
  • Compressing http://widget.criteo.com/event?a=3582&v=4.0.0&p0=e%3Dexd%26site_type%3Dm%26ci%3D0%26utag_test%3Dsears.com&p1=e%3Dvh&p2=e%3Ddis&adce=1 could save 653B (46% reduction).
Show how to fix
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • http://bat.bing.com/bat.js (expiration not specified)
  • http://cache.btrll.com/default/Pix-1x1.gif (expiration not specified)
  • http://edge1.certona.net/cd/5abc36e3/m.sears.com/scripts/resonance.js (expiration not specified)
  • http://m.sears.com/mobileapi/v1/location/zipcode/60290 (expiration not specified)
  • http://static.ads-twitter.com/uwt.js (expiration not specified)
  • https://s.pinimg.com/ct/core.js (expiration not specified)
  • http://tag.bounceexchange.com/1400/i.js (60 seconds)
  • http://ds.serving-sys.com/SemiCachedScripts/ebOneTag.js (2.2 minutes)
  • http://cdn.clicktale.net/www/ChangeMonitor-latest.js (5 minutes)
  • http://cdn.clicktale.net/www/tc/WR-latest.js (5 minutes)
  • http://cdn.clicktale.net/www04/pcc/af7e952d-c265-4e78-99c4-a00b6020fe3c.js?DeploymentConfigName=Release_10262016&Version=2 (5 minutes)
  • http://cdn.clicktale.net/www04/ptc/af7e952d-c265-4e78-99c4-a00b6020fe3c.js (5 minutes)
  • http://tags.tiqcdn.com/utag/searshc/sears/prod/utag.js (5 minutes)
  • http://s.btstatic.com/tag.js (15 minutes)
  • https://connect.facebook.net/en_US/fbevents.js (20 minutes)
  • http://gum.criteo.com/sync?c=11&r=2&j=utag_handle_criteo_userid (60 minutes)
  • http://m.sears.com/css/app-3b419e6aa2.css (60 minutes)
  • http://m.sears.com/dap/smobile/home/seasonal/assets/searsSeasonalSprite-20150625.jpg (60 minutes)
  • http://m.sears.com/images/icons/sears_icon175x175.jpeg (60 minutes)
  • http://m.sears.com/images/logo-default.png (60 minutes)
  • http://m.sears.com/images/products/Loading-bar-add-to-cart.gif (60 minutes)
  • http://m.sears.com/images/reviews/starSprite-mobile-sears.png (60 minutes)
  • http://m.sears.com/images/sears.png (60 minutes)
  • http://m.sears.com/images/sears_footer-logo.png (60 minutes)
  • http://m.sears.com/images/spinner-black-small.gif (60 minutes)
  • http://m.sears.com/images/xCloseIconForPO.png (60 minutes)
  • http://m.sears.com/js/app-8ab562c114.js (60 minutes)
  • http://m.sears.com/js/lib/noUiSlider/jquery.nouislider.min.js (60 minutes)
  • http://m.sears.com/js/mweb-async-assets.min.js (60 minutes)
  • http://m.sears.com/js/mweb-home-assets.min.js (60 minutes)
  • http://m.sears.com/vendor/jquery-all.js (60 minutes)
  • http://m.sears.com/vendor/vendor-0a4f3de6cc.js (60 minutes)
  • http://m.sears.com/vendor/vendor-360dd8a176.css (60 minutes)
  • http://www.google-analytics.com/plugins/ua/ec.js (60 minutes)
  • https://m.sears.com/images/spinner-black-small.gif (60 minutes)
  • http://d1af033869koo7.cloudfront.net/psp/platform/default/247fwk.js (2 hours)
  • http://d1af033869koo7.cloudfront.net/psp/platform/default/247loader.js (2 hours)
  • http://d1af033869koo7.cloudfront.net/psp/searsonline-v1-001/247px.js (2 hours)
  • http://d34xv0c5kwdgb0.cloudfront.net/psp/searsonline-v1-001/cpxt.js?msg=DOMAIN_CONFIG_NOT_FOUND&rid=7430843827314675-1478775121989&pageUrl=http%3A%2F%2Fm.sears.com%2F (2 hours)
  • http://www.google-analytics.com/analytics.js (2 hours)
  • http://px.owneriq.net/ermcm?t=2&id=1722475&piggyback=http://ads.yahoo.com/cms/v1?esig=1~1d05283fd37fe3ca8c3fbe8814c9bf54208864b5&nwid=10000482661&sigv=1&xid=E0 (2.8 hours)
  • http://m.sears.com/akam/partner/cfak_mob.js (2.9 hours)
  • http://px.owneriq.net/stas/s/ksnhft.js (3.6 hours)
  • http://cdn.spotxcdn.com/media/thumbs/pixel/pixel.gif (9.9 hours)
  • http://px.owneriq.net/eps?pt=ksnhft&pid=5578&uid=Q5320615221426845129J&l=true (11.7 hours)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 5 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • http://m.sears.com/vendor/jquery-all.js
  • http://m.sears.com/js/lib/noUiSlider/jquery.nouislider.min.js
  • http://m.sears.com/vendor/vendor-0a4f3de6cc.js
  • http://m.sears.com/js/app-8ab562c114.js
  • http://m.sears.com/akam/partner/cfak_mob.js

Optimize CSS Delivery of the following:

  • http://m.sears.com/vendor/vendor-360dd8a176.css
  • http://m.sears.com/css/app-3b419e6aa2.css
  • https://fonts.googleapis.com/css?family=Open+Sans:300,400,600,700
Show how to fix
  Consider Fixing:
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 1.2KiB (31% reduction).

  • Minifying http://m.sears.com/ could save 1.2KiB (31% reduction) after compression.
Show how to fix
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 1.2KiB (28% reduction).

  • Minifying http://m.sears.com/dap/common/configs/jbox.json could save 647B (28% reduction) after compression.
  • Minifying http://cdn.rlcdn.com/js/ga.js?1478775122123 could save 569B (27% reduction).
Show how to fix
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

  • Only about 6% of the final above-the-fold content could be rendered with the full HTML response snapshot:8.
Show how to fix
  3 Passed Rules
Show details
Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Optimize images

Your images are optimized. Learn more about optimizing images.

99 / 100    User Experience
  Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <span id="closeId" class="">close</span> is close to 1 other tap targets final.
  • The tap target <a class="ng-isolate-scope">Deal Heist</a> is close to 1 other tap targets.
  • The tap target <a class="ng-isolate-scope">LocalAd</a> is close to 1 other tap targets.
  • The tap target <a class="ng-isolate-scope">Coupon Center</a> is close to 1 other tap targets.
Show how to fix
  4 Passed Rules
Show details
Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.

65 / 100    Speed
  Should Fix:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 128.1KiB (71% reduction).

  • Compressing http://d1af033869koo7.cloudfront.net/psp/searsonline-v1-001/247px.js could save 115.8KiB (75% reduction).
  • Compressing http://dnisjsqid2b9p.cloudfront.net/ClientPaths/sears/styles/Homepage.Carousel.4.css?_=dafd5f6d-955d-43d5-9168-6176a28d8c0e could save 3.2KiB (72% reduction).
  • Compressing https://searses.mpeasylink.com/mpel/mpel.js could save 3.2KiB (65% reduction).
  • Compressing http://c.shld.net/07081630/img/icons/no_image.jpg could save 2.3KiB (28% reduction).
  • Compressing https://searses.mpeasylink.com/mpel/mpel_storage.html?cmd=getpref&href=http%3A%2F%2Fwww.sears.com%2F could save 1.7KiB (59% reduction).
  • Compressing http://cdn.rlcdn.com/js/ga.js?1478775135280 could save 1.3KiB (61% reduction).
  • Compressing http://widget.criteo.com/event?a=3582&v=4.0.0&p0=e%3Dexd%26site_type%3Dd%26ci%3D0%26utag_test%3Dsears.com&p1=e%3Dvh&p2=e%3Ddis&adce=1 could save 643B (46% reduction).
Show how to fix
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • http://bat.bing.com/bat.js (expiration not specified)
  • http://cache.btrll.com/default/Pix-1x1.gif (expiration not specified)
  • http://cdn.oas-c18.adnxs.com/RealMedia/ads/Creatives/Sears/Sears_Skyline_TopPosition/s_GiftCards_Skyline_102716.jpg (expiration not specified)
  • http://edge1.certona.net/cd/5abc36e3/sears.com/scripts/resonance.js (expiration not specified)
  • http://static.ads-twitter.com/uwt.js (expiration not specified)
  • https://s.pinimg.com/ct/core.js (expiration not specified)
  • https://searses.mpeasylink.com/mpel/mpel.js (expiration not specified)
  • http://tag.bounceexchange.com/1400/i.js (60 seconds)
  • http://ds.serving-sys.com/SemiCachedScripts/ebOneTag.js (2 minutes)
  • http://cdn.clicktale.net/www/ChangeMonitor-latest.js (5 minutes)
  • http://cdn.clicktale.net/www/tc/WRf7.js (5 minutes)
  • http://cdn.clicktale.net/www04/pcc/8bbeb211-4eec-41f1-80c2-75c2c122091d.js?DeploymentConfigName=Release_10272016&Version=1 (5 minutes)
  • http://cdn.clicktale.net/www04/ptc/8bbeb211-4eec-41f1-80c2-75c2c122091d.js (5 minutes)
  • http://tags.tiqcdn.com/utag/searshc/sears/prod/utag.js (5 minutes)
  • https://connect.facebook.net/en_US/fbevents.js (20 minutes)
  • http://g.3gl.net/jp/11/v2/C (60 minutes)
  • http://g.3gl.net/jp/v2/M (60 minutes)
  • http://gum.criteo.com/sync?c=11&r=2&j=utag_handle_criteo_userid (60 minutes)
  • http://pagead2.googlesyndication.com/pagead/js/lidar.js (60 minutes)
  • http://www.google-analytics.com/plugins/ua/ec.js (60 minutes)
  • https://secure-assets.rubiconproject.com/utils/triad-postbid/prebid.js (67.6 minutes)
  • http://d1af033869koo7.cloudfront.net/psp/platform/default/247fwk.js (2 hours)
  • http://d1af033869koo7.cloudfront.net/psp/platform/default/247loader.js (2 hours)
  • http://d1af033869koo7.cloudfront.net/psp/searsonline-v1-001/247px.js (2 hours)
  • http://www.google-analytics.com/analytics.js (2 hours)
  • https://www.google-analytics.com/analytics.js (2 hours)
  • http://px.owneriq.net/stas/s/ksnhft.js (3.6 hours)
  • http://px.owneriq.net/ermcm?t=2&id=1722475&piggyback=http://ads.yahoo.com/cms/v1?esig=1~1d05283fd37fe3ca8c3fbe8814c9bf54208864b5&nwid=10000482661&sigv=1&xid=E0 (3.6 hours)
  • http://px.owneriq.net/cm?id=&esi=1&google_gid=CAESEOXq7qfPpzS7krtD_xdjgR0&google_cver=1&google_ula=1174,0 (8.8 hours)
  • http://px.owneriq.net/eps?pt=ksnhft&pid=5578&uid=Q5320615351317824978J&l=true (11.7 hours)
  • http://www.sears.com/etc/designs/shc/slickCarousel/clientlibs.min.KqMYTRPAM77BNXp09Cbp2A==.css (20.2 hours)
  • http://www.sears.com/etc/designs/shc/slickCarousel/clientlibs.min.KJN7vn6K_vTcIRSGYCckPg==.js (20.2 hours)
  • http://www.sears.com/etc/designs/shc/windowLoad/base.min.yUEHWYQ2zp8Hb2_72xllPw==.js (20.2 hours)
  • http://www.sears.com/etc/designs/shc/certonaCarousel/clientlibs.min.fq0woCJxW87tL_qU7H-DFg==.css (20.2 hours)
  • http://www.sears.com/etc/designs/shc/personalizedRotatingHerov2/clientlibs.min.tluE536keDbYgTenjRZENg==.js (20.2 hours)
  • http://www.sears.com/etc/designs/shc/certonaCarousel/clientlibs.min.pPx0zHipvQthYfj6zXDX9Q==.js (20.2 hours)
  • http://www.sears.com/etc/designs/shc/personalizedRotatingHerov2/clientlibs.min.LIkYdTkwy0velY_cExJB6w==.css (20.2 hours)
  • http://www.sears.com/etc/designs/shc/rotatingHero/clientlib.min.Opp_V8amlsfKyPw3UXtBxQ==.css (20.2 hours)
  • http://www.sears.com/staticassets/versions/sears/css/shc-enterprise-sears.1.7.1.min.css (5.8 days)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 9 blocking script resources and 8 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • http://www.sears.com/etc/clientlibs/granite/jquery.min.hEmHnmjWTyF-Unq1OHv2Xg==.js
  • http://www.sears.com/etc/clientlibs/granite/utils.min.BQHx8DhnAmGegpsh0F9hjA==.js
  • http://www.sears.com/etc/clientlibs/granite/jquery/granite.min.cd15XSvdSHdAxMdfyXa_1Q==.js
  • http://www.sears.com/etc/clientlibs/foundation/jquery.min.12ApcyM8TH-AlZqlp_L0rw==.js
  • http://www.sears.com/etc/clientlibs/foundation/main.min.Tbs1SNdseGbkcCYe8uWhKQ==.js
  • http://c.shld.net/staticassets/Assets_0.90/js/shcGlobalCombine-min.js
  • http://www.sears.com/etc/designs/shc/sears/base.min.pLneAEW7k5Fym3k0IyPFww==.js
  • http://chrono.shld.net/assets/2016-11-04_12-37-52/gnf/gnf_Combined_sears-us.js
  • http://c.shld.net/staticassets/versions/shc/js/mbox_at.js?v3

Optimize CSS Delivery of the following:

  • http://www.sears.com/staticassets/versions/sears/css/shc-enterprise-sears.1.7.1.min.css
  • http://www.sears.com/etc/clientlibs/foundation/main.min.cYXui_Gfk7OH0oW23jnjaA==.css
  • http://www.sears.com/etc/designs/shc/sears/base.min.VJdFYeKjJMceB5k8qQyJoA==.css
  • http://www.sears.com/etc/designs/shc/rotatingHero/clientlib.min.Opp_V8amlsfKyPw3UXtBxQ==.css
  • http://chrono.shld.net/assets/2016-11-04_12-37-52/css/gnf_sears-us.css
  • http://fonts.googleapis.com/css?family=Open+Sans:300,400,600,700
  • http://c.shld.net/staticassets/userexphome/slickCarousel/slick-theme.css
  • http://c.shld.net/staticassets/userexphome/slickCarousel/slick.css
Show how to fix
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Minify CSS
Compacting CSS code can save many bytes of data and speed up download and parse times.

Minify CSS for the following resources to reduce their size by 2.9KiB (13% reduction).

  • Minifying http://chrono.shld.net/assets/2016-11-04_12-37-52/css/gnf_sears-us.css could save 2KiB (11% reduction) after compression.
  • Minifying http://dnisjsqid2b9p.cloudfront.net/ClientPaths/sears/styles/Homepage.Carousel.4.css?_=dafd5f6d-955d-43d5-9168-6176a28d8c0e could save 922B (21% reduction).
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Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.

Minify HTML for the following resources to reduce their size by 3.2KiB (13% reduction).

  • Minifying http://www.sears.com/ could save 2.7KiB (12% reduction) after compression.
  • Minifying http://www.sears.com/content/campaigns/sears/HomepagePersonalzationHeros/NovWk2PersonalizedHeroes/NovWk2Wed110912AMDefault4Fitness/_jcr_content/par.html could save 512B (21% reduction) after compression.
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Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 569B (27% reduction).

  • Minifying http://cdn.rlcdn.com/js/ga.js?1478775135280 could save 569B (27% reduction).
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Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 75.1KiB (66% reduction).

  • Compressing and resizing http://s.shld.net/is/image/Sears/20161113_s_hp_GiftGuide_v2_03-qm-op_sharpen-eq-1-amp-rnd-eq-599 could save 14.2KiB (81% reduction).
  • Compressing and resizing http://s.shld.net/is/image/Sears/20161113_s_hp_GiftGuide_v2_07-qm-op_sharpen-eq-1-amp-rnd-eq-638 could save 13.4KiB (80% reduction).
  • Compressing and resizing http://s.shld.net/is/image/Sears/20161113_s_hp_GiftGuide_v2_05-qm-op_sharpen-eq-1-amp-rnd-eq-618 could save 12.2KiB (81% reduction).
  • Compressing and resizing http://s.shld.net/is/image/Sears/20161113_s_hp_GiftGuide_v2_02-qm-op_sharpen-eq-1-amp-rnd-eq-590 could save 11.9KiB (81% reduction).
  • Compressing and resizing http://s.shld.net/is/image/Sears/20161113_s_hp_GiftGuide_v2_04-qm-op_sharpen-eq-1-amp-rnd-eq-609 could save 10.3KiB (80% reduction).
  • Compressing and resizing http://s.shld.net/is/image/Sears/20161113_s_hp_GiftGuide_v2_06-qm-op_sharpen-eq-1-amp-rnd-eq-631 could save 9.9KiB (79% reduction).
  • Compressing http://cdn.oas-c18.adnxs.com/RealMedia/ads/Creatives/Sears/Sears_Skyline_TopPosition/s_GiftCards_Skyline_102716.jpg could save 3.2KiB (14% reduction).
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Avoid landing page redirects

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Reduce server response time

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Prioritize visible content

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