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otto.de

Website review otto.de

 Generated on November 12 2016 04:45 AM

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The score is 62/100

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Title

OTTO - Mode, Möbel & Technik » Zum Online-Shop



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Description

OTTO Online-Shop » Hier klicken ✓ Mode, Technik & Wohnen: Top-Trends 2016 ✓ Großes Service-Angebot: Aufbauservice ✓ Altgeräte-Mitnahme ✓ Ratenkauf ✓



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Keywords

OTTO, Online-Shop, Shopping, Mode, Möbel, Marken



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Headings
H1 H2 H3 H4 H5 H6
1 12 11 1 0 0
  • [H1] Gefunden auf otto.de...
  • [H2] Empfehlungen für Sie
  • [H2] OTTO entdecken
  • [H2] Deutschland testet OTTO
  • [H2] >Verlängertes Rückgaberecht zum Fest
  • [H2] >Wohnen im Scandic-Stil
  • [H2] >Unsere Top-Services: Technik
  • [H2] >Neu + exklusiv: Individuelle Vorteilsangebote!
  • [H2] Top-Marken
  • [H2] Ein zuverlässiger Partner in jeder Lebenslage
  • [H2] Mode: Ihre Kleidung ist Ihre Visitenkarte
  • [H2] Möbel: Inspiration und Service für Ihr Wohlfühl-Zuhause
  • [H2] Technik: alles, was Ihr Leben leichter macht
  • [H3] Winter Dreams
  • [H3] Feminine Kurven (+Größen)
  • [H3] Möbel
  • [H3] Weihnachtsbäckerei
  • [H3] Wrangler
  • [H3] Jacken
  • [H3] Topseller
  • [H3] Weihnachtszauber zu Hause
  • [H3] Große Produktvielfalt mit unkomplizierter Beratung rund um die Uhr...
  • [H3] …und exklusiven Servicevorteilen für Sie!
  • [H3] BeGOOD: ein Lifestyle mit Verantwortung
  • [H4] Newsletter anmelden & Vorteile sichern
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In-page links We found a total of 739 links including 0 link(s) to files



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SEO Keywords
Keywords Cloud sich sie mit und der auch für marken die mehr
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Usability
Url Domain : otto.de
Length : 7
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
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Document
Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 34
Warnings : 23
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Speed Tips
Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Great, your website has few CSS files.
Perfect, your website has few JavaScript files.
Too bad, your website does not take advantage of gzip.

Mobile
Mobile Optimization
Apple Icon
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Flash content

Optimization
XML Sitemap Great, your website has an XML sitemap.

https://www.otto.de/product/sitemap_index.xml
https://www.otto.de/san/sitemap_index.xml
Robots.txt http://otto.de/robots.txt

Great, your website has a robots.txt file.
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We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

PageSpeed Insights

57 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://imagesrv.adition.com/banners/111/files/00/0c/99/fe/000000825854.jpg (expiration not specified)
  • https://imagesrv.adition.com/js/srp.js (expiration not specified)
  • https://i.otto.de/i/otto/001_2016_45_waes_waesche_slideshow_mr?$slideshow_mr$ (3.3 minutes)
  • https://dmp.theadex.com/d/285/1143/s/adex.js (5 minutes)
  • https://www.otto.de/san/menuitems/views/flyout2 (5 minutes)
  • https://www.otto.de/wato-onsite/a_info?identifier=storefront&areatype=bottombar (5 minutes)
  • https://i.otto.de/i/otto/15250321?$responsive_product$ (12.4 hours)
  • https://i.otto.de/i/otto/001_2016_45_waes_feminine_kurven_shopteaser?$responsive_product$ (13 hours)
  • https://i.otto.de/i/otto/17657023?$responsive_product$ (14.4 hours)
  • https://i.otto.de/i/otto/16023223?$responsive_product$ (15.4 hours)
  • https://i.otto.de/i/otto/9166235?$l_landscape_constrain_130x60$ (15.4 hours)
  • https://i.otto.de/i/otto/001_2016_45_kamp_vorweihnachtszeit_hebel_01 (16.5 hours)
  • https://i.otto.de/i/otto/11034365?$responsive_product$ (16.8 hours)
  • https://i.otto.de/i/otto/001_2016_ddt_flag?$ov_promoflag$ (17.5 hours)
  • https://i.otto.de/i/otto/001_2016_44_haus_philips_aktion_20_slideshow_mr?$slideshow_mr$ (18.2 hours)
  • https://i.otto.de/i/otto/1640985?$l_landscape_constrain_130x60$ (18.2 hours)
  • https://i.otto.de/i/otto/14482464?$responsive_product$ (18.2 hours)
  • https://i.otto.de/i/otto/001_2016_45_kamp_vorweihnachtszeit_hebel_02 (18.2 hours)
  • https://i.otto.de/i/otto/001_2016_44_sais_weihnachten_w-baeckerei_flexpage_shopteaser_1?$responsive_product$ (18.6 hours)
  • https://i.otto.de/i/otto/001_2016_45_sale_pb4_hw16_slideshow_mr?$slideshow_mr$ (20.1 hours)
  • https://i.otto.de/i/otto/001_2016_45_spor_top-10-trainingsanzuege_slideshow_mr?$slideshow_mr$ (20.9 hours)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 3 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • https://assets.cdn-otto.de/static/all/js/5eef9f508138a8f3/public_thirdparty_min.js
  • https://assets.cdn-otto.de/static/all/js/8cb5aa0a6cbf99db/public_critical_min.js
  • https://assets.cdn-otto.de/static/shoppages/js/2a56560ff35a7ad1/private_shoppages_critical_min.js

Optimize CSS Delivery of the following:

  • https://assets.cdn-otto.de/static/all/css/ce5a3fb1bb0fff7b/files/public_critical_min.css
  • https://assets.cdn-otto.de/static/shoppages/css/17e233008a4f6f23/files/private_critical_min.css
Show how to fix
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

  • Only about 29% of the final above-the-fold content could be rendered with the full HTML response snapshot:7.
Show how to fix
  Consider Fixing:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 2.5KiB (60% reduction).

  • Compressing https://ad1.adfarm1.adition.com/s?t=hW-~gtd&v=1&w=840864860&a=1&b=11&f=0&o=12&r=NaN&p=ishp(false)menupath(storefront&s=3665824 could save 2.5KiB (60% reduction).
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 3.7KiB (15% reduction).

  • Compressing https://i.otto.de/i/otto/001_2016_ddt_flag?$ov_promoflag$ could save 3.7KiB (15% reduction).
Show how to fix
  5 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

99 / 100    User Experience
  Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <div class="e_js_slidingCi…_slidingCinema">Reebok Langarm…€ 269,00</div> is close to 1 other tap targets.
  • The tap target <ul class="e_basicCinemaW…gableContainer">Reebok Langarm…€ 269,00</ul> is close to 1 other tap targets.
  • The tap target <a href="/p/vertikal-la…tionId=4801594" class="e_productRecom…Recommendation">Vertikal-Lamel…€ 54,09</a> is close to 1 other tap targets.
  • The tap target <button class="e_next e_js_ne…bolBtn100--1st">&gt;</button> is close to 1 other tap targets.
Show how to fix
  4 Passed Rules
Show details
Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.

66 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://dmp.theadex.com/d/285/1143/s/adex.js (5 minutes)
  • https://i.otto.de/i/otto/1640590?$l_landscape_constrain_130x60$ (2.4 hours)
  • https://i.otto.de/i/otto/15250321?$responsive_product$ (13.1 hours)
  • https://i.otto.de/i/otto/001_2016_45_kamp_vorweihnachtszeit_hebel_02 (14.8 hours)
  • https://i.otto.de/i/otto/14401902?$l_landscape_constrain_130x60$ (15.4 hours)
  • https://i.otto.de/i/otto/1640985?$l_landscape_constrain_130x60$ (15.4 hours)
  • https://i.otto.de/i/otto/16481872?$responsive_product$ (15.4 hours)
  • https://i.otto.de/i/otto/1641018?$l_landscape_constrain_130x60$ (15.5 hours)
  • https://i.otto.de/i/otto/17298057?$l_landscape_constrain_130x60$ (15.5 hours)
  • https://i.otto.de/i/otto/1640683?$l_landscape_constrain_130x60$ (15.5 hours)
  • https://i.otto.de/i/otto/001_2016_5_kamp_alp_technik_uni50?$uni50_responsive$ (16 hours)
  • https://i.otto.de/i/otto/3428349?$l_landscape_constrain_130x60$ (16.5 hours)
  • https://i.otto.de/i/otto/11034365?$responsive_product$ (16.8 hours)
  • https://i.otto.de/i/otto/001_2016_ddt_flag?$ov_promoflag$ (17.5 hours)
  • https://i.otto.de/i/otto/001_2016_45_kamp_vorweihnachtszeit_hebel_01 (17.6 hours)
  • https://i.otto.de/i/otto/14482464?$responsive_product$ (18.2 hours)
  • https://i.otto.de/i/otto/001_2016_45_waes_waesche_slideshow?$slideshow_xlr$ (18.2 hours)
  • https://i.otto.de/i/otto/001_2016_44_sais_weihnachten_w-baeckerei_flexpage_shopteaser_1?$responsive_product$ (18.2 hours)
  • https://i.otto.de/i/otto/9166235?$l_landscape_constrain_130x60$ (18.2 hours)
  • https://i.otto.de/i/otto/001_2016_45_waes_feminine_kurven_shopteaser?$responsive_product$ (18.2 hours)
  • https://i.otto.de/i/otto/001_2016_43_kund_individuell_flexpage_uni50?$uni50_responsive$ (18.2 hours)
  • https://i.otto.de/i/otto/001_2016_45_kamp_weihnachtszauber_zu_hause_shopteaser?$responsive_product$ (18.2 hours)
  • https://i.otto.de/i/otto/14975541?$l_landscape_constrain_130x60$ (18.2 hours)
  • https://i.otto.de/i/otto/001_2016_45_soci_kw45_hp_pinterest_scandic_uni50?$uni50_responsive$ (18.2 hours)
  • https://i.otto.de/i/otto/17439467?$responsive_product$ (18.2 hours)
  • https://i.otto.de/i/otto/1640445?$l_landscape_constrain_130x60$ (18.2 hours)
  • https://i.otto.de/i/otto/17315433?$responsive_product$ (18.2 hours)
  • https://i.otto.de/i/otto/001_2016_45_spor_top-10-trainingsanzuege_slideshow?$slideshow_xlr$ (18.2 hours)
  • https://i.otto.de/i/otto/17657023?$responsive_product$ (18.2 hours)
  • https://i.otto.de/i/otto/1640313?$l_landscape_constrain_130x60$ (18.2 hours)
  • https://i.otto.de/i/otto/17108226?$responsive_product$ (18.2 hours)
  • https://i.otto.de/i/otto/16023223?$responsive_product$ (18.2 hours)
  • https://i.otto.de/i/otto/15618020?$responsive_product$ (18.7 hours)
  • https://i.otto.de/i/otto/17146380?$responsive_product$ (18.7 hours)
  • https://i.otto.de/i/otto/001_2016_43_mark_wrangler_damen_shopteaser?$responsive_product$ (18.7 hours)
  • https://i.otto.de/i/otto/001_2016_45_sale_pb4_hw16_slideshow?$slideshow_xlr$ (18.8 hours)
  • https://i.otto.de/i/otto/16793531?$responsive_product$ (19 hours)
  • https://i.otto.de/i/otto/001_2016_44_haus_philips_aktion_20_slideshow?$slideshow_xlr$ (20.3 hours)
  • https://i.otto.de/i/otto/17020029?$responsive_product$ (20.9 hours)
  • https://i.otto.de/i/otto/001_2016_45_kamp_rueckgaberecht_uni50?$uni50_responsive$ (21.7 hours)
  • https://i.otto.de/i/otto/1640844?$l_landscape_constrain_130x60$ (24 hours)
  • https://i.otto.de/i/otto/1640694?$l_landscape_constrain_130x60$ (24 hours)
  • https://i.otto.de/i/otto/17020027?$responsive_product$ (24 hours)
  • https://i.otto.de/i/otto/1640592?$l_landscape_constrain_130x60$ (24 hours)
  • https://i.otto.de/i/otto/17436556?$responsive_product$ (24 hours)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 3 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • https://assets.cdn-otto.de/static/all/js/5eef9f508138a8f3/public_thirdparty_min.js
  • https://assets.cdn-otto.de/static/all/js/8cb5aa0a6cbf99db/public_critical_min.js
  • https://assets.cdn-otto.de/static/shoppages/js/2a56560ff35a7ad1/private_shoppages_critical_min.js

Optimize CSS Delivery of the following:

  • https://assets.cdn-otto.de/static/all/css/ce5a3fb1bb0fff7b/files/public_critical_min.css
  • https://assets.cdn-otto.de/static/shoppages/css/17e233008a4f6f23/files/private_critical_min.css
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 167KiB (61% reduction).

  • Compressing and resizing https://i.otto.de/i/otto/001_2016_45_kamp_rueckgaberecht_uni50?$uni50_responsive$ could save 22.5KiB (71% reduction).
  • Compressing and resizing https://i.otto.de/i/otto/001_2016_45_soci_kw45_hp_pinterest_scandic_uni50?$uni50_responsive$ could save 21.7KiB (71% reduction).
  • Compressing and resizing https://i.otto.de/i/otto/001_2016_5_kamp_alp_technik_uni50?$uni50_responsive$ could save 17.3KiB (70% reduction).
  • Compressing and resizing https://i.otto.de/i/otto/17146380?$responsive_product$ could save 13.5KiB (66% reduction).
  • Compressing and resizing https://i.otto.de/i/otto/17439467?$responsive_product$ could save 12.3KiB (67% reduction).
  • Compressing and resizing https://i.otto.de/i/otto/17657023?$responsive_product$ could save 12.2KiB (67% reduction).
  • Compressing and resizing https://i.otto.de/i/otto/001_2016_43_kund_individuell_flexpage_uni50?$uni50_responsive$ could save 10.8KiB (66% reduction).
  • Compressing and resizing https://i.otto.de/i/otto/16793531?$responsive_product$ could save 10.5KiB (68% reduction).
  • Compressing and resizing https://i.otto.de/i/otto/17436556?$responsive_product$ could save 10.5KiB (65% reduction).
  • Compressing and resizing https://i.otto.de/i/otto/17020029?$responsive_product$ could save 7.9KiB (64% reduction).
  • Compressing and resizing https://i.otto.de/i/otto/17020027?$responsive_product$ could save 7.6KiB (62% reduction).
  • Compressing and resizing https://i.otto.de/i/otto/15250321?$responsive_product$ could save 4.3KiB (62% reduction).
  • Compressing and resizing https://i.otto.de/i/otto/17315433?$responsive_product$ could save 4.3KiB (59% reduction).
  • Compressing and resizing https://i.otto.de/i/otto/11034365?$responsive_product$ could save 3.7KiB (61% reduction).
  • Compressing https://i.otto.de/i/otto/001_2016_ddt_flag?$ov_promoflag$ could save 3.7KiB (15% reduction).
  • Compressing and resizing https://i.otto.de/i/otto/17108226?$responsive_product$ could save 2.7KiB (63% reduction).
  • Compressing https://i.otto.de/i/otto/1640592?$l_landscape_constrain_130x60$ could save 937B (36% reduction).
  • Compressing https://i.otto.de/i/otto/1640683?$l_landscape_constrain_130x60$ could save 617B (12% reduction).
Show how to fix
  Consider Fixing:
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

  • Only about 22% of the final above-the-fold content could be rendered with the full HTML response snapshot:7.
Show how to fix
  6 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Enable compression

You have compression enabled. Learn more about enabling compression.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

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