Site Desk
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Website review nike.com
Generated on November 07 2016 04:47 AMOld statistics? UPDATE !
The score is 47/100
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SEO Content |
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| Title |
Access Denied Length : 13 Perfect, your title contains between 10 and 70 characters. |
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| Description |
Length : 0 Very bad. We haven't found meta description on your page. Use this free online meta tags generator to create description. |
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| Keywords |
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords. |
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| Og Meta Properties |
This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them. |
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| Headings |
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| Images |
We found 0 images on this web page. Good, most or all of your images have alt attributes |
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| Text/HTML Ratio |
Ratio : 62%
Ideal! This page's ratio of text to HTML code is between 25 and 70 percent. |
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| Flash | Perfect, no Flash content has been detected on this page. | |||||||||||||
| Iframe | Great, there are no Iframes detected on this page. | |||||||||||||
SEO Links |
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| URL Rewrite | Good. Your links looks friendly! | ||||
| Underscores in the URLs | Perfect! No underscores detected in your URLs. | ||||
| In-page links |
We found a total of 0 links including 0 link(s) to files
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SEO Keywords |
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| Keywords Cloud | httpwwwnike 1892ff4f1714785156764eaf189 permission access server reference denied | |||||||||||||||||||||||||||||||||||||
| Keywords Consistency |
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Usability |
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| Url |
Domain : nike.com Length : 8 |
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| Favicon | Great, your website has a favicon. | |
| Printability | We could not find a Print-Friendly CSS. | |
| Language | You have not specified the language. Use this free meta tags generator to declare the intended language of your website. | |
| Dublin Core | This page does not take advantage of Dublin Core. | |
Document |
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| Doctype | Missing doctype | |||||||||||
| Encoding | You have not specified the document's charset. Use this free meta tags generator to declare document's charset. | |||||||||||
| W3C Validity |
Errors : 1 Warnings : 0 |
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| Email Privacy | Great no email address has been found in plain text! | |||||||||||
| Deprecated HTML | Great! We haven't found deprecated HTML tags in your HTML. | |||||||||||
| Speed Tips |
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Mobile |
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| Mobile Optimization |
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Optimization |
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| XML Sitemap |
Missing
Your website does not have an XML sitemap - this can be problematic. A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently. |
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| Robots.txt |
Missing
Your website doesn't have a robots.txt file - this can be problematic. A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located. |
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| Analytics |
Missing
We didn't detect an analytics tool installed on this website. Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data. |
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PageSpeed Insights
53 / 100
Speed
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Show how to fix
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99 / 100 User Experience
Show how to fix
Should Fix:
Avoid landing page redirects
Your page has 3 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
- http://nike.com/
- http://www.nike.com/
- http://m.nike.com/
- http://m.nike.com/us/en_us/
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
- http://cdn.doubleverify.com/avs630.js (expiration not specified)
- http://static.ads-twitter.com/uwt.js (expiration not specified)
- https://cdn.doubleverify.com/dvtp_src_internal50.js (expiration not specified)
- https://web.nike.com/neo/unite-web/neo.js (expiration not specified)
- http://secure-store.nike.com/utag/nike/mobile/prod/utag.js (19 seconds)
- https://s3.nikecdn.com/unite/scripts/unite.min.js (30 seconds)
- http://web.nike.com/dreams/dreamcatcher/canary/dc.js (4.1 minutes)
- https://8f544770ae5b7cfb8345-6636004133269479b2733e2a336860f6.ssl.cf2.rackcdn.com//rely/global_launcher_acb.js (4.4 minutes)
- http://c.go-mpulse.net/boomerang/config.js?key=R6SH7-84RFL-GQQ8S-CW6MF-W5RWR&d=m.nike.com&t=4928386&v=1.394.1467954210&if=&sl=0&si=y1p0wd4b36p3nmi-NaN&plugins=ConfigOverride,PageParams,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,LOGN (5 minutes)
- https://216a497680152ed22e52-01d6a426a21216ea0f0f91a356c3fa59.ssl.cf2.rackcdn.com/llscripts/launcher.js (8.7 minutes)
- https://8f544770ae5b7cfb8345-6636004133269479b2733e2a336860f6.ssl.cf2.rackcdn.com//rely/client/ui/hostui_unsupported_env_ie.js (12.7 minutes)
- https://8f544770ae5b7cfb8345-6636004133269479b2733e2a336860f6.ssl.cf2.rackcdn.com//rely/client/ui/hostui_animation.js (13.7 minutes)
- https://cdns.gigya.com/js/socialize.js?apikey=2_IIKHKceEmeqTxf-7vybsrw5g-6NnFG3ykf2bPYS5PwX7T09Mk-ykJZaAZMMIVzTN&cacheBuster=0.4719832877162844 (15 minutes)
- http://connect.facebook.net/en_US/fbds.js (20 minutes)
- http://connect.facebook.net/en_US/fbevents.js (20 minutes)
- http://connect.facebook.net/en_US/sdk.js (20 minutes)
- http://www.bluecore.com/triggermail.js/nike.js (60 minutes)
- https://js-agent.newrelic.com/nr-998.min.js (60 minutes)
- http://store.nike.com/cms/analytics-store-mobile.js?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (3 hours)
- http://store.nike.com/common/scripts/easyXDM.min.js (3 hours)
- http://store.nike.com/us/en_us/NikeScriptManager.js?assets=nike,nike.style.exp.exp-mobile,nike.gadget.mobile.OneNikeNav,nike.exp.global.GeodetectBanner,nike.store.ui.widgets.ModalDialog&assetType=SCRIPT&buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96&yellowPageContext=MOBL (3 hours)
- http://store.nike.com/us/en_us/script.js?assets=jQuery.preloader%2Cnike.SiteIdUtil%2Cnike.SitePresentationRoutingUtil%2Cnike.gadget.mobile.OneNikeFooter%2Cnike.HistoryManager%2Cnike.store.ui.widgets.ReviewRatings%2Cnike.analytics.CertonaMapping%2Cnike.gadget.CrossSell%2Cnike.fonts.glyphPolyfill%2Cskin.onenike_mobile%2Cnike.util.ImageLoader%2Cnike.exp.global.mobile.GlobalFooter%2Cnike.page.OneNikePageLayout%2Cnike.exp.global.SelectBox%2Cnike.exp.util.shared.mobile.CookieSettings%2Cnike.exp.util.shared.base.TextReplacement%2CjQuery.mobiSelect%2CjQuery.hammer%2Cnike.Chat&loaded=nike.store.ui.widgets.ModalDialog%2Clogging%2Cnike%2Cnike.style.exp.exp-mobile%2Cnike.gadget.mobile.OneNikeNav%2Cnike.exp.global.GeodetectBanner&format=optimized&showFurnitureKeys=null&buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96&assetType=SCRIPT (3 hours)
- http://store.nike.com/us/en_us/script.js?assets=nike.exp.launch.CqNotify%2Cnike.SmartAppBanner%2Cnike.page.mobile.ContentPage&loaded=nike.store.ui.widgets.ModalDialog%2Clogging%2Cnike%2Cnike.style.exp.exp-mobile%2Cnike.gadget.mobile.OneNikeNav%2Cnike.exp.global.GeodetectBanner%2Cnike.HistoryManager%2Cnike.exp.global.SelectBox%2CjQuery.hammer%2Cnike.SiteIdUtil%2Cnike.fonts.glyphPolyfill%2Cskin.onenike_mobile%2Cnike.SitePresentationRoutingUtil%2Cnike.page.OneNikePageLayout%2Cnike.Chat%2CjQuery.mobiSelect%2Cnike.exp.global.mobile.GlobalFooter%2Cnike.store.ui.widgets.ReviewRatings%2Cnike.util.ImageLoader%2Cnike.gadget.mobile.OneNikeFooter%2Cnike.gadget.CrossSell%2Cnike.exp.util.shared.base.TextReplacement%2Cnike.exp.util.shared.mobile.CookieSettings%2Cnike.analytics.CertonaMapping%2CjQuery.preloader&format=optimized&showFurnitureKeys=null&buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96&assetType=SCRIPT (3 hours)
- http://store.nike.com/us/en_us/style.css?assets=nike,nike.style.exp.exp-mobile,nike.gadget.mobile.OneNikeNav,nike.exp.global.GeodetectBanner,nike.store.ui.widgets.ModalDialog,Array,Modernizr,nike.NavigationUtil,jQuery.preloader,jQuery.md5,nike.Cart,nike.gadget.CartCount,nike.SiteIdUtil,nike.SitePresentationRoutingUtil,nike.page.mobile.BaseScripts,nike.gadget.LinkRedirector,nike.geo.Locate,nike.gadget.mobile.OneNikeFooter,nike.HistoryManager,nike.store.ui.widgets.ReviewRatings,nike.analytics.CertonaMapping,nike.gadget.CrossSell,nike.fonts.glyphPolyfill,skin.onenike_mobile,nike.util.ImageLoader,nike.exp.global.mobile.GlobalFooter,nike.exp.global.Ad,nike.page.OneNikePageLayout,nike.exp.global.Modal,nike.exp.global.SelectBox,nike.exp.util.shared.mobile.CookieSettings,nike.exp.util.shared.base.TextReplacement,jQuery.mobiSelect,jQuery.hammer,nike.Chat&assetType=STYLE&buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (3 hours)
- http://store.nike.com/us/en_us/style.css?assets=nike.gadget.LinkRedirector,nike.exp.launch.CqNotify,nike.SmartAppBanner,nike.page.mobile.ContentPage&loaded=nike,nike.style.exp.exp-mobile,nike.gadget.mobile.OneNikeNav,nike.exp.global.GeodetectBanner,nike.store.ui.widgets.ModalDialog,Array,Modernizr,nike.NavigationUtil,jQuery.preloader,jQuery.md5,nike.Cart,nike.gadget.CartCount,nike.SiteIdUtil,nike.SitePresentationRoutingUtil,nike.page.mobile.BaseScripts,nike.gadget.LinkRedirector,nike.geo.Locate,nike.gadget.mobile.OneNikeFooter,nike.HistoryManager,nike.store.ui.widgets.ReviewRatings,nike.analytics.CertonaMapping,nike.gadget.CrossSell,nike.fonts.glyphPolyfill,skin.onenike_mobile,nike.util.ImageLoader,nike.exp.global.mobile.GlobalFooter,nike.exp.global.Ad,nike.page.OneNikePageLayout,nike.exp.global.Modal,nike.exp.global.SelectBox,nike.exp.util.shared.mobile.CookieSettings,nike.exp.util.shared.base.TextReplacement,jQuery.mobiSelect,jQuery.hammer,nike.Chat&assetType=STYLE&buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (3 hours)
- https://secure-store.nike.com/common/scripts/easyXDM.min.js (3 hours)
- http://content.nike.com/etc/designs/nike/vendor/tesla/footer/nike.phone.tesla.footer.min.css?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (4.6 hours)
- http://content.nike.com/etc/designs/nike/vendor/tesla/nike.phone.tesla.one-nike.min.js?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (4.9 hours)
- http://content.nike.com/etc/designs/nike/vendor/tesla/nike.phone.tesla.shared.min.js?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (5.3 hours)
- http://content.nike.com/etc/designs/nike/vendor/tesla/nike.phone.tesla.one-nike.min.css?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (5.3 hours)
- http://content.nike.com/etc/designs/nike/vendor/tesla/nike.phone.tesla.shared.min.css?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (5.3 hours)
- http://m.nike.com/apple-touch-icon.png (12 hours)
- http://store.nike.com/common/img/loading.gif?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (12 hours)
- http://store.nike.com/common/img/transparent-mask.png?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (12 hours)
- http://store.nike.com/nikestore/html/services/trackingConfig?appName=nikestore&presentation=mobile (12 hours)
- http://expert.nike.com/chat.js?ver=1&_=1478515682257 (24 hours)
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 2 blocking script resources and 1 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
Remove render-blocking JavaScript:
- http://secure-store.nike.com/utag/nike/mobile/prod/utag.js
- https://s3.nikecdn.com/unite/scripts/unite.min.js
Optimize CSS Delivery of the following:
- https://www.nike.com/styleguide/nsg/NIKE/en_us/mobile/nsg.style.css?v=4.0.0
Consider Fixing:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 10.9KiB (61% reduction).
- Compressing http://expert.nike.com/chat.js?ver=1&_=1478515682257 could save 7.1KiB (61% reduction).
- Compressing http://tps30.doubleverify.com/visit.js?ctx=3780589&cmp=3780590&ipos=&sid=Nike&plc=818160001&adid=&crt=&btreg=&btadsrv=&adsrv=0&advid=487529&num=&pid=&crtname=&unit=&chnl=&uid=1478515681598136&scusrid=&tagtype=&sr=&dt=&isdvvid=&dup=&app=&sup=&dvvidver=&dvtagver=6.1.src&srcurlD=0&curl=&qpgid=&ssl=0&refD=0&htmlmsging=1&aadid=3ee58517414cc5f6be30a643dd492a0424c21080&chro=0&hist=1&winh=731&winw=411&wouh=731&wouw=411&scah=732&scaw=412&DVP_EXID=&DVP_CDID=&DVP_DMGRV=&DVP_LAT=&DVP_LONG=&referrer=http%3A%2F%2Fm.nike.com%2Fus%2Fen_us%2F&aUrlD=&vavbkt=-4,-8,-23&lvvn=13&jsver=93&eparams=DC4FC%3Dl9EEATbpTauTau%3E%5D%3F%3A%3C6%5D4%40%3ETauFDTau6%3F0FDTauU2%26C%3Dl&brid=0&brver=&bridua=3&tstype=1&jsCallback=dvCallback_1478515681599389 could save 3.8KiB (59% reduction).
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 4.4KiB (23% reduction).
- Minifying https://www.livelook.com/webinterfaces/storage/rely/ll_storage_chrome.html?version=20160504 could save 2.2KiB (16% reduction) after compression.
- Minifying http://store.nike.com/common/content/endpoint.html could save 1.1KiB (39% reduction) after compression.
- Minifying https://secure-store.nike.com/common/content/endpoint.html could save 1.1KiB (39% reduction) after compression.
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 1KiB (17% reduction).
- Minifying http://tps30.doubleverify.com/visit.js?ctx=3780589&cmp=3780590&ipos=&sid=Nike&plc=818160001&adid=&crt=&btreg=&btadsrv=&adsrv=0&advid=487529&num=&pid=&crtname=&unit=&chnl=&uid=1478515681598136&scusrid=&tagtype=&sr=&dt=&isdvvid=&dup=&app=&sup=&dvvidver=&dvtagver=6.1.src&srcurlD=0&curl=&qpgid=&ssl=0&refD=0&htmlmsging=1&aadid=3ee58517414cc5f6be30a643dd492a0424c21080&chro=0&hist=1&winh=731&winw=411&wouh=731&wouw=411&scah=732&scaw=412&DVP_EXID=&DVP_CDID=&DVP_DMGRV=&DVP_LAT=&DVP_LONG=&referrer=http%3A%2F%2Fm.nike.com%2Fus%2Fen_us%2F&aUrlD=&vavbkt=-4,-8,-23&lvvn=13&jsver=93&eparams=DC4FC%3Dl9EEATbpTauTau%3E%5D%3F%3A%3C6%5D4%40%3ETauFDTau6%3F0FDTauU2%26C%3Dl&brid=0&brver=&bridua=3&tstype=1&jsCallback=dvCallback_1478515681599389 could save 1KiB (17% reduction).
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 1.1KiB (49% reduction).
- Compressing http://m.nike.com/apple-touch-icon.png could save 1.1KiB (49% reduction).
3 Passed Rules
Show details
Reduce server response time
Your server responded quickly. Learn more about server response time optimization.
Minify CSS
Your CSS is minified. Learn more about minifying CSS.
Prioritize visible content
You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.
99 / 100 User Experience
Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.
- The tap target
<a href="http://m.nike.com/us/en_us/" class="home js-tracked-link">Home SWOOSH</a>is close to 1 other tap targets final. - The tap target
<a href="#" class="search">Search Nike.com</a>is close to 1 other tap targets final. - The tap target
<a href="https://secure…dex.jsp?l=cart" class="one-nike-nav__…s-tracked-link"></a>is close to 1 other tap targets final. - The tap target
<a href="https://secure…dex.jsp?l=cart" class="one-nike-nav__…s-tracked-link"></a>is close to 1 other tap targets final. - The tap target
<a href="#" class="exp-panel__pan…k shop js-shop">SHOP</a>is close to 1 other tap targets final. - The tap target
<button class="exp-modal-close"></button>is close to 1 other tap targets final.
4 Passed Rules
Show details
Avoid plugins
Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.
Configure the viewport
Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.
Size content to viewport
The contents of your page fit within the viewport. Learn more about sizing content to the viewport.
Use legible font sizes
The text on your page is legible. Learn more about using legible font sizes.
72 / 100
Speed
Show how to fix
Show how to fix
Show how to fix
Show how to fix
Show how to fix
Show how to fix
Show how to fix
Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:
- http://cdn.doubleverify.com/avs630.js (expiration not specified)
- http://static.ads-twitter.com/uwt.js (expiration not specified)
- https://cdn.doubleverify.com/dvtp_src_internal50.js (expiration not specified)
- https://web.nike.com/neo/unite-web/neo.js (expiration not specified)
- https://s3.nikecdn.com/unite/scripts/unite.min.js (30 seconds)
- http://secure-store.nike.com/utag/nike/main/prod/utag.js (53 seconds)
- https://8f544770ae5b7cfb8345-6636004133269479b2733e2a336860f6.ssl.cf2.rackcdn.com//rely/client/ui/hostui_unsupported_env.js (63 seconds)
- https://8f544770ae5b7cfb8345-6636004133269479b2733e2a336860f6.ssl.cf2.rackcdn.com//rely/global_launcher_acb.js (4.3 minutes)
- http://c.go-mpulse.net/boomerang/config.js?key=R6SH7-84RFL-GQQ8S-CW6MF-W5RWR&d=www.nike.com&t=4928386&v=1.394.1467954210&if=&sl=0&si=v7p9tmiyde8qia4i-NaN&plugins=ConfigOverride,PageParams,AutoXHR,SPA,Angular,Backbone,Ember,History,RT,CrossDomain,BW,NavigationTiming,ResourceTiming,Memory,CACHE_RELOAD,Errors,TPAnalytics,LOGN (5 minutes)
- http://web.nike.com/dreams/dreamcatcher/release/dc.js (5.1 minutes)
- https://216a497680152ed22e52-01d6a426a21216ea0f0f91a356c3fa59.ssl.cf2.rackcdn.com/llscripts/launcher.js (8.6 minutes)
- https://8f544770ae5b7cfb8345-6636004133269479b2733e2a336860f6.ssl.cf2.rackcdn.com//rely/client/ui/hostui_animation.js (12.5 minutes)
- https://cdns.gigya.com/js/socialize.js?apikey=2_IIKHKceEmeqTxf-7vybsrw5g-6NnFG3ykf2bPYS5PwX7T09Mk-ykJZaAZMMIVzTN&cacheBuster=0.6373728872276843 (15 minutes)
- http://connect.facebook.net/en_US/fbevents.js (20 minutes)
- http://connect.facebook.net/en_US/sdk.js (20 minutes)
- http://www.bluecore.com/triggermail.js/nike.js (60 minutes)
- https://js-agent.newrelic.com/nr-998.min.js (60 minutes)
- http://content.nike.com/etc/designs/nike/vendor/tesla/nike.tesla.shared.min.css?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (3 hours)
- http://store.nike.com/cms/analytics-store-desktop.js?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (3 hours)
- http://store.nike.com/common/scripts/easyXDM.min.js (3 hours)
- http://store.nike.com/us/en_us/NikeScriptManager.js?assets=nike,jQuery,nike.nsgInit,polyfills,nike.ScriptLoader,nike.EventBus,nike.page.OneNikeShell,nike.page.OneNikePageLayout,nike.fonts.glyphPolyfill,nike.exp.global.Ad,nike.exp.util.shared.desktop.CookieSettings,nike.style.exp.exp-desktop,nike.exp.util.shared.base.TextReplacement,nike.Chat&assetType=SCRIPT&buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (3 hours)
- http://store.nike.com/us/en_us/script.js?assets=nike.exp.pdp.desktop.MiniPdpShell,nike.exp.launch.CqNotify&loaded=nike,jQuery,nike.nsgInit,polyfills,nike.ScriptLoader,nike.EventBus,nike.page.OneNikeShell,nike.page.OneNikePageLayout,nike.fonts.glyphPolyfill,nike.exp.global.Ad,nike.exp.util.shared.desktop.CookieSettings,nike.style.exp.exp-desktop,nike.exp.util.shared.base.TextReplacement,nike.Chat&assetType=SCRIPT&buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (3 hours)
- http://store.nike.com/us/en_us/style.css?assets=nike,jQuery,nike.nsgInit,polyfills,nike.ScriptLoader,nike.EventBus,nike.page.OneNikeShell,nike.page.OneNikePageLayout,nike.fonts.glyphPolyfill,nike.exp.global.Ad,nike.exp.util.shared.desktop.CookieSettings,nike.style.exp.exp-desktop,nike.exp.util.shared.base.TextReplacement,nike.Chat&assetType=STYLE&buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (3 hours)
- http://store.nike.com/us/en_us/style.css?assets=nike.exp.pdp.desktop.MiniPdpShell,nike.exp.launch.CqNotify&loaded=nike,jQuery,nike.nsgInit,polyfills,nike.ScriptLoader,nike.EventBus,nike.page.OneNikeShell,nike.page.OneNikePageLayout,nike.fonts.glyphPolyfill,nike.exp.global.Ad,nike.exp.util.shared.desktop.CookieSettings,nike.style.exp.exp-desktop,nike.exp.util.shared.base.TextReplacement,nike.Chat&assetType=STYLE&buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (3 hours)
- https://secure-store.nike.com/common/scripts/easyXDM.min.js (3 hours)
- http://content.nike.com/etc/designs/nike/vendor/tesla/nike.tesla.shared.min.js?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (3.4 hours)
- http://content.nike.com/etc/designs/nike/vendor/tesla/footer/nike.tesla.footer.min.js?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (4.8 hours)
- http://content.nike.com/etc/designs/nike/vendor/tesla/footer/nike.tesla.footer.min.css?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (11.6 hours)
- http://store.nike.com/common/img/loading.gif?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (12 hours)
- http://store.nike.com/common/img/transparent-mask.png?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (12 hours)
- http://store.nike.com/nikestore/html/services/trackingConfig?appName=nikestore&presentation=html (12 hours)
- http://content.nike.com/etc/designs/nike/vendor/tesla/nike.tesla.one-nike.min.css?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (16.6 hours)
- http://content.nike.com/etc/designs/nike/vendor/tesla/nike.tesla.one-nike.min.js?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96 (23.6 hours)
- http://expert.nike.com/chat.js?ver=1&_=1478515688462 (24 hours)
- http://www.nike.com/tesla/nikestore/html/img/loading_on_white.gif?01AD=3NaE9M4DGKmvpKmi8Tx-dR69WowC17XrpGE74RJURTcuo7D6A5aQkyw&01RI=B23718D1C9004D9&01NA=na (3 days)
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 3 blocking script resources and 6 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.
Remove render-blocking JavaScript:
- http://store.nike.com/us/en_us/NikeScriptManager.js?assets=nike,jQuery,nike.nsgInit,polyfills,nike.ScriptLoader,nike.EventBus,nike.page.OneNikeShell,nike.page.OneNikePageLayout,nike.fonts.glyphPolyfill,nike.exp.global.Ad,nike.exp.util.shared.desktop.CookieSettings,nike.style.exp.exp-desktop,nike.exp.util.shared.base.TextReplacement,nike.Chat&assetType=SCRIPT&buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96
- http://secure-store.nike.com/utag/nike/main/prod/utag.js
- https://s3.nikecdn.com/unite/scripts/unite.min.js
Optimize CSS Delivery of the following:
- http://store.nike.com/us/en_us/style.css?assets=nike,jQuery,nike.nsgInit,polyfills,nike.ScriptLoader,nike.EventBus,nike.page.OneNikeShell,nike.page.OneNikePageLayout,nike.fonts.glyphPolyfill,nike.exp.global.Ad,nike.exp.util.shared.desktop.CookieSettings,nike.style.exp.exp-desktop,nike.exp.util.shared.base.TextReplacement,nike.Chat&assetType=STYLE&buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96
- http://store.nike.com/us/en_us/style.css?assets=nike.exp.pdp.desktop.MiniPdpShell,nike.exp.launch.CqNotify&loaded=nike,jQuery,nike.nsgInit,polyfills,nike.ScriptLoader,nike.EventBus,nike.page.OneNikeShell,nike.page.OneNikePageLayout,nike.fonts.glyphPolyfill,nike.exp.global.Ad,nike.exp.util.shared.desktop.CookieSettings,nike.style.exp.exp-desktop,nike.exp.util.shared.base.TextReplacement,nike.Chat&assetType=STYLE&buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96
- http://content.nike.com/etc/designs/nike/vendor/tesla/footer/nike.tesla.footer.min.css?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96
- http://content.nike.com/etc/designs/nike/vendor/tesla/nike.tesla.shared.min.css?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96
- http://content.nike.com/etc/designs/nike/vendor/tesla/nike.tesla.one-nike.min.css?buildRev=64d1a52852aa39a39e177bcf7db276cbde075f96
- https://www.nike.com/styleguide/nsg/NIKE/en_us/desktop/nsg.style.css?v=4.0.0
Consider Fixing:
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.
- http://nike.com/
- http://www.nike.com/
- http://www.nike.com/us/en_us/
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 13.3KiB (61% reduction).
- Compressing http://expert.nike.com/chat.js?ver=1&_=1478515688462 could save 7.1KiB (61% reduction).
- Compressing http://tps30.doubleverify.com/visit.js?ctx=3780589&cmp=3780590&ipos=&sid=Nike&plc=818160001&adid=&crt=&btreg=&btadsrv=&adsrv=0&advid=487529&num=&pid=&crtname=&unit=&chnl=&uid=1478515687835139&scusrid=&tagtype=&sr=&dt=&isdvvid=&dup=&app=&sup=&dvvidver=&dvtagver=6.1.src&srcurlD=0&curl=&qpgid=&ssl=0&refD=0&htmlmsging=1&aadid=1d3f81212fce9f1e75b7f1a37f50e5e651369774&chro=0&hist=1&winh=768&winw=1024&wouh=768&wouw=1024&scah=768&scaw=1024&DVP_EXID=&DVP_CDID=&DVP_DMGRV=&DVP_LAT=&DVP_LONG=&referrer=http%3A%2F%2Fwww.nike.com%2Fus%2Fen_us%2F&aUrlD=&vavbkt=-4,-8,-23&lvvn=13&jsver=93&eparams=DC4FC%3Dl9EEATbpTauTauHHH%5D%3F%3A%3C6%5D4%40%3ETauFDTau6%3F0FDTauU2%26C%3Dl&brid=0&brver=&bridua=3&tstype=1&jsCallback=dvCallback_1478515687836491 could save 5.1KiB (61% reduction).
- Compressing http://pixel.mathtag.com/event/js?01AD=3pbB9fJiTJyICrMAvpk2zc5_ypRQpXsdkgFjWbeHihr1W6IXxW0-ArA&01RI=FEFEEC442C8A8CF&01NA=&mt_id=1016448&mt_adid=163607&mt_excl=&v1=&v2=&v3=&v4=0&s1=&s2=&s3=Nike&s4=&s5=&s6=http://www.nike.com/us/en_us/&mm_bnc&mm_bct could save 1.1KiB (55% reduction).
Minify HTML
Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 11.2KiB (23% reduction).
- Minifying http://www.nike.com/us/en_us/ could save 6.9KiB (22% reduction) after compression.
- Minifying https://www.livelook.com/webinterfaces/storage/rely/ll_storage_chrome.html?version=20160504 could save 2.2KiB (16% reduction) after compression.
- Minifying http://store.nike.com/common/content/endpoint.html could save 1.1KiB (39% reduction) after compression.
- Minifying https://secure-store.nike.com/common/content/endpoint.html could save 1.1KiB (39% reduction) after compression.
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 1.1KiB (13% reduction).
- Minifying http://tps30.doubleverify.com/visit.js?ctx=3780589&cmp=3780590&ipos=&sid=Nike&plc=818160001&adid=&crt=&btreg=&btadsrv=&adsrv=0&advid=487529&num=&pid=&crtname=&unit=&chnl=&uid=1478515687835139&scusrid=&tagtype=&sr=&dt=&isdvvid=&dup=&app=&sup=&dvvidver=&dvtagver=6.1.src&srcurlD=0&curl=&qpgid=&ssl=0&refD=0&htmlmsging=1&aadid=1d3f81212fce9f1e75b7f1a37f50e5e651369774&chro=0&hist=1&winh=768&winw=1024&wouh=768&wouw=1024&scah=768&scaw=1024&DVP_EXID=&DVP_CDID=&DVP_DMGRV=&DVP_LAT=&DVP_LONG=&referrer=http%3A%2F%2Fwww.nike.com%2Fus%2Fen_us%2F&aUrlD=&vavbkt=-4,-8,-23&lvvn=13&jsver=93&eparams=DC4FC%3Dl9EEATbpTauTauHHH%5D%3F%3A%3C6%5D4%40%3ETauFDTau6%3F0FDTauU2%26C%3Dl&brid=0&brver=&bridua=3&tstype=1&jsCallback=dvCallback_1478515687836491 could save 1.1KiB (13% reduction).
Optimize images
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 7.1KiB (83% reduction).
- Compressing http://content.nike.com/content/dam/nike/global/country_flags/us_sml.png could save 6.2KiB (96% reduction).
- Compressing http://content.nike.com/etc/designs/nike/pages/one-nike/images/carousel/arrows.png could save 930B (44% reduction).
3 Passed Rules
Show details
Reduce server response time
Your server responded quickly. Learn more about server response time optimization.
Minify CSS
Your CSS is minified. Learn more about minifying CSS.
Prioritize visible content
You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.
* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.