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Website review networkadvertising.org

Generated on October 14 2016 07:23 AM

Old statistics? UPDATE !

The score is 46/100

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SEO Content

Title

NAI: Network Advertising Initiative

Length : 35

Perfect, your title contains between 10 and 70 characters.

Description

Length : 0

Very bad. We haven't found meta description on your page. Use this free online meta tags generator to create description.

Keywords

Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.

Og Meta Properties

This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.

Headings

H1	H2	H3	H4	H5	H6
0	5	0	0	0	0

[H2] Leading Industry Since 2000
[H2] Recent News
[H2] Blog
[H2] NAI Members
[H2] Secondary menu

Images

We found 38 images on this web page.

37 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.

Text/HTML Ratio

Ratio : 7%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

Flash

Perfect, no Flash content has been detected on this page.

Iframe

Great, there are no Iframes detected on this page.

SEO Links

URL Rewrite

Good. Your links looks friendly!

Underscores in the URLs

We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.

In-page links

We found a total of 43 links including 6 link(s) to files

Anchor	Type	Juice
Jump to Navigation	Internal	Passing Juice
Who We Are	Internal	Passing Juice
About NAI	Internal	Passing Juice
Our Team	Internal	Passing Juice
Board	Internal	Passing Juice
Members	Internal	Passing Juice
History	Internal	Passing Juice
NAI in the News	Internal	Passing Juice
Careers	Internal	Passing Juice
Events	Internal	Passing Juice
Understanding Online Advertising	Internal	Passing Juice
What is it?	Internal	Passing Juice
How does it work?	Internal	Passing Juice
How does it benefit me?	Internal	Passing Juice
What are my options?	Internal	Passing Juice
FAQs	Internal	Passing Juice
Glossary	Internal	Passing Juice
Code & Enforcement	Internal	Passing Juice
Code	Internal	Passing Juice
Mobile	Internal	Passing Juice
Enforcement	Internal	Passing Juice
Contact & Support	Internal	Passing Juice
Report a Problem	Internal	Passing Juice
Join NAI	Internal	Passing Juice
Blog	Internal	Passing Juice
http://www.networkadvertising.org/blog/summit-summary-my-five-takeaways-2016-nai-summit	Internal	Passing Juice
http://bit.ly/1QsTyrF	External	Passing Juice
http://www.networkadvertising.org/2016-nai-summit	Internal	Passing Juice
http://www.networkadvertising.org/2015NAICompliance.pdf	Internal	Passing Juice
http://www.networkadvertising.org/nai-has-moved-new-offices	Internal	Passing Juice
DealCrunch.com Profiles NAI	Internal	Passing Juice
Network Advertising Initiative Promotes Jurgen Van Staden and Anthony Matyjaszewski to NAI Vice Presidents	Internal	Passing Juice
NAI Annual Compliance Report Highlights Members’ Strong Commitment to Responsible Data Collection, Use and Consumer Privacy	Internal	Passing Juice
New Keynote Presentation Announced for Summit 2016	Internal	Passing Juice
News on 2016 NAI Summit...Keynote Fireside Chat Announced	Internal	Passing Juice
NAI Joins Coalition to Improve Ad Experience for Consumers	Internal	Passing Juice
Upcoming Network Advertising Initiative Webinar to Help Voters Find Election Day Information	Internal	Passing Juice
Guest Blog: FTC’S Approach to Defining PII Challenges NAI Code of Conduct	Internal	Passing Juice
Summit Summary: My Five Takeaways from the 2016 NAI Summit	Internal	Passing Juice
Opt Out	Internal	Passing Juice
Privacy	Internal	Passing Juice
Terms	Internal	Passing Juice
Members Only Login	Internal	Passing Juice

SEO Keywords

Keywords Cloud

nai development standards network advertising high technologies leading conduct mobile

Keywords Consistency

Keyword	Content	Title	Keywords	Description	Headings
nai	7
advertising	6
mobile	3
standards	3
high	3

Usability
	Url	Domain : networkadvertising.org Length : 22
	Favicon	Great, your website has a favicon.
	Printability	Great. We have found a Print-Friendly CSS.
	Language	Good. Your declared language is en.
	Dublin Core	This page does not take advantage of Dublin Core.

Document

Doctype

XHTML 1.0 Strict

Encoding

Perfect. Your declared charset is UTF-8.

W3C Validity

Errors : 8
Warnings : 5

Email Privacy

Great no email address has been found in plain text!

Deprecated HTML

Great! We haven't found deprecated HTML tags in your HTML.

Speed Tips

	Excellent, your website doesn't use nested tables.
	Too bad, your website is using inline styles.
	Great, your website has few CSS files.
	Perfect, your website has few JavaScript files.
	Too bad, your website does not take advantage of gzip.

Mobile

Mobile Optimization

	Apple Icon
	Meta Viewport Tag
	Flash content

Optimization

XML Sitemap

Great, your website has an XML sitemap.

http://networkadvertising.org/sitemap.xml

Robots.txt

http://networkadvertising.org/robots.txt

Great, your website has a robots.txt file.

Analytics

Great, your website has an analytics tool.

Google Analytics

59 / 100 Speed

Should Fix:

Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 190.9KiB (70% reduction).

Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/css/cdn_css_http_884897d141634eb25f917bebaf883e95.css could save 73.8KiB (81% reduction).
Compressing http://www.networkadvertising.org/sites/default/files/js/js_c228ac3e4e2a436e611969dc4a52f01f.js could save 58.3KiB (65% reduction).
Compressing http://www.networkadvertising.org/sites/default/files/js/js_4b4ab7e2d71b1e7891de71441d74c9a9.js could save 35.2KiB (58% reduction).
Compressing http://www.networkadvertising.org/ could save 23.6KiB (80% reduction).

Show how to fix

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 1 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

http://www.networkadvertising.org/sites/default/files/js/js_4b4ab7e2d71b1e7891de71441d74c9a9.js

Optimize CSS Delivery of the following:

http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/css/cdn_css_http_884897d141634eb25f917bebaf883e95.css
http://fonts.googleapis.com/css?family=Oswald::400,300,700
http://fonts.googleapis.com/css?family=Gudea:700,400,400italic

Show how to fix

Consider Fixing:

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

http://www.google-analytics.com/ga.js (2 hours)

Show how to fix

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 14KiB (24% reduction).

Minifying http://www.networkadvertising.org/sites/default/files/js/js_4b4ab7e2d71b1e7891de71441d74c9a9.js could save 14KiB (24% reduction).

Show how to fix

Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 90.2KiB (25% reduction).

Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/rotating_banner/rotating_banner/sponsorslider_1.png could save 17.6KiB (17% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/rotating_banner/rotating_banner/2015compliancereportslider.png could save 13.2KiB (16% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/all/themes/nai/images/noise-tile10.png could save 12.9KiB (73% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imce/join_nai.png could save 8.9KiB (27% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/all/themes/nai/images/consumer-opt-out_front.png could save 6.4KiB (24% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/all/themes/nai/images/slider-footer.png could save 3.1KiB (32% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/all/themes/nai/images/menu-separator.png could save 2.7KiB (92% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/all/themes/nai/images/grey-bar.png could save 2.7KiB (96% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/all/themes/nai/images/submenu-separator.png could save 2.7KiB (97% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/pulpologo.png could save 2KiB (27% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imce/member_login.png could save 2KiB (46% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/aggregate-knowledge.png could save 1.8KiB (19% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/gamut-logo-lockup-color.png could save 1.6KiB (28% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/flashtalking.png could save 1.5KiB (44% reduction).
Compressing http://www.networkadvertising.org/sites/default/files/nai_logo.png could save 1.2KiB (20% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/Microsoft_Logo.png could save 981B (39% reduction).
Compressing http://www.networkadvertising.org/sites/all/themes/nai/images/facebook-3.png could save 977B (77% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/arborlogo.png could save 911B (23% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/mig.png could save 908B (19% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imce/nai_pdf.png could save 841B (12% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/mobile/mobile_app_code_pdf.png could save 828B (11% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/crunch_logo.png could save 775B (17% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/audiencetrust.png could save 687B (26% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/cuebiqlogolg.png could save 640B (20% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/yume.png could save 618B (15% reduction).
Compressing http://www.networkadvertising.org/sites/all/themes/nai/images/twitter.png could save 605B (27% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/sizmek.png could save 574B (13% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/adaralogo.png could save 549B (20% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/crosspixel.png could save 523B (38% reduction).

Show how to fix

4 Passed Rules

Show details

Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

68 / 100 User Experience

Should Fix:

Configure the viewport

Your page does not have a viewport specified. This causes mobile devices to render your page as it would appear on a desktop browser, scaling it down to fit on a mobile screen. Configure a viewport to allow your page to render properly on all devices.

Configure a viewport for this page.

Show how to fix

Use legible font sizes

The following text on your page renders in a way that may be difficult for some of your visitors to read. Use legible font sizes to provide a better user experience.

The following text fragments have a small font size. Increase the font size to make them more legible.

UNDERSTANDING…NE ADVERTISING and 5 others render only 5 pixels tall (14 CSS pixels) final.
NAI is a non-p…efit everyone. and 2 others render only 5 pixels tall (14 CSS pixels) final.
NAI Annual Com…nsumer Privacy and 4 others render only 5 pixels tall (14 CSS pixels) final.
Upcoming Netwo…ay Information and 3 others render only 5 pixels tall (14 CSS pixels) final.
October 7, 2016 and 3 others render only 5 pixels tall (13 CSS pixels) final.
NAI MEMBERS renders only 5 pixels tall (14 CSS pixels) final.
Members Only Login and 3 others render only 5 pixels tall (14 CSS pixels) final.
© 2016 Network…ghts Reserved. renders only 5 pixels tall (14 CSS pixels) final.

Show how to fix

Consider Fixing:

Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <a href="https://www.li…nitiative-nai-"></a> and 4 others are close to other tap targets final.
The tap target <a href="/join-nai">Join NAI</a> and 1 others are close to other tap targets final.
The tap target <a href="/join-nai">Join NAI</a> and 1 others are close to other tap targets final.
The tap target <a href="#" class="prev"></a> and 1 others are close to other tap targets final.
The tap target <a href="#0">1</a> is close to 3 other tap targets final.
The tap target <a href="#1">2</a> and 3 others are close to other tap targets final.
The tap target <a href="/sites/default…dvertising.pdf">DealCrunch.com Profiles NAI</a> and 6 others are close to other tap targets final.
The tap target <a href="/blog">Blog</a> and 1 others are close to other tap targets final.

Show how to fix

3 Passed Rules

Show details

Avoid app install interstitials that hide content

Your page does not appear to have any app install interstitials that hide a significant amount of content. Learn more about the importance of avoiding the use of app install interstitials.

Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

69 / 100 Speed

Should Fix:

Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 190.9KiB (70% reduction).

Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/css/cdn_css_http_884897d141634eb25f917bebaf883e95.css could save 73.8KiB (81% reduction).
Compressing http://www.networkadvertising.org/sites/default/files/js/js_c228ac3e4e2a436e611969dc4a52f01f.js could save 58.3KiB (65% reduction).
Compressing http://www.networkadvertising.org/sites/default/files/js/js_4b4ab7e2d71b1e7891de71441d74c9a9.js could save 35.2KiB (58% reduction).
Compressing http://www.networkadvertising.org/ could save 23.6KiB (80% reduction).

Show how to fix

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 1 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.

Remove render-blocking JavaScript:

http://www.networkadvertising.org/sites/default/files/js/js_4b4ab7e2d71b1e7891de71441d74c9a9.js

Optimize CSS Delivery of the following:

http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/css/cdn_css_http_884897d141634eb25f917bebaf883e95.css
http://fonts.googleapis.com/css?family=Oswald::400,300,700
http://fonts.googleapis.com/css?family=Gudea:700,400,400italic

Show how to fix

Consider Fixing:

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

http://www.google-analytics.com/ga.js (2 hours)

Show how to fix

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 14KiB (24% reduction).

Minifying http://www.networkadvertising.org/sites/default/files/js/js_4b4ab7e2d71b1e7891de71441d74c9a9.js could save 14KiB (24% reduction).

Show how to fix

Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 92KiB (25% reduction).

Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/rotating_banner/rotating_banner/sponsorslider_1.png could save 17.6KiB (17% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/rotating_banner/rotating_banner/2015compliancereportslider.png could save 13.2KiB (16% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/all/themes/nai/images/noise-tile10.png could save 12.9KiB (73% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imce/join_nai.png could save 8.9KiB (27% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/all/themes/nai/images/consumer-opt-out_front.png could save 6.4KiB (24% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/all/themes/nai/images/slider-footer.png could save 3.1KiB (32% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/all/themes/nai/images/menu-separator.png could save 2.7KiB (92% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/all/themes/nai/images/grey-bar.png could save 2.7KiB (96% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/all/themes/nai/images/submenu-separator.png could save 2.7KiB (97% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/pulpologo.png could save 2KiB (27% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imce/member_login.png could save 2KiB (46% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/aggregate-knowledge.png could save 1.8KiB (19% reduction).
Compressing and resizing http://www.networkadvertising.org/sites/all/themes/nai/images/linkedin-2.png could save 1.7KiB (77% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/gamut-logo-lockup-color.png could save 1.6KiB (28% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/flashtalking.png could save 1.5KiB (44% reduction).
Compressing http://www.networkadvertising.org/sites/default/files/nai_logo.png could save 1.2KiB (20% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/Microsoft_Logo.png could save 981B (39% reduction).
Compressing http://www.networkadvertising.org/sites/all/themes/nai/images/facebook-3.png could save 977B (77% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/arborlogo.png could save 911B (23% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/mig.png could save 908B (19% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imce/nai_pdf.png could save 841B (12% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/mobile/mobile_app_code_pdf.png could save 828B (11% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/crunch_logo.png could save 775B (17% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/audiencetrust.png could save 687B (26% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/cuebiqlogolg.png could save 640B (20% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/yume.png could save 618B (15% reduction).
Compressing http://www.networkadvertising.org/sites/all/themes/nai/images/twitter.png could save 605B (27% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/sizmek.png could save 574B (13% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/adaralogo.png could save 549B (20% reduction).
Compressing http://dg1pu8fiy5cr6.cloudfront.net/sites/default/files/imagecache/pn_small/participating_networks/crosspixel.png could save 523B (38% reduction).

Show how to fix

4 Passed Rules

Show details

Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

Site Desk

Website review networkadvertising.org

SEO Content

SEO Links

SEO Keywords

Usability

Document

Mobile

Optimization

PageSpeed Insights

Should Fix:

Enable compression

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Consider Fixing:

Leverage browser caching

Minify JavaScript

Optimize images

4 Passed Rules

Avoid landing page redirects

Minify CSS

Minify HTML

Prioritize visible content

Should Fix:

Configure the viewport

Use legible font sizes

Consider Fixing:

Size tap targets appropriately

3 Passed Rules

Avoid app install interstitials that hide content

Avoid plugins

Size content to viewport

Should Fix:

Enable compression

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Consider Fixing:

Leverage browser caching

Minify JavaScript

Optimize images

4 Passed Rules

Avoid landing page redirects

Minify CSS

Minify HTML

Prioritize visible content