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halifax.co.uk

Website review halifax.co.uk

 Generated on February 20 2017 06:09 AM

Old statistics? UPDATE !


The score is 47/100

Download PDF Version

SEO Content
Title

Halifax UK | Bank Accounts, Savings, Loans & Mortgages



Length : 54

Perfect, your title contains between 10 and 70 characters.
Description

Halifax – The people who give you extra. Apply today for bank accounts, savings accounts, ISAs, loans, mortgages, credit cards and more.



Length : 136

Great, your meta description contains between 70 and 160 characters.
Keywords

Halifax online, savings, ISAs, building society, uk banks, best online bank, internet banking, online banking, bank account, business bank account, credit cards, insurance, investing, investments, mor



Good, your page contains meta keywords.
Og Meta Properties Good, your page take advantage of Og Properties.
Property Content
title Halifax UK | Bank Accounts, Savings, Loans & Mortgages
type website
url /sites/products/default.asp
image /assets/img/logo.png
description Halifax – The people who give you extra. Apply today for bank accounts, savings accounts, ISAs, loans, mortgages, credit cards and more.
Headings
H1 H2 H3 H4 H5 H6
0 7 3 4 0 0
  • [H2] £100 for switching to us. You’ll be quids in. Offer reduces 28th February 2017
  • [H2] Stay safe online
  • [H2] Unlock your dream car
  • [H2] Get a great deal on your home insurance
  • [H2] Popular pages
  • [H2] Protecting your money
  • [H2] News & information
  • [H3] Product & services
  • [H3] Help & guidance
  • [H3] Get in contact
  • [H4] Online Banking:
  • [H4] All Products
  • [H4] Find us
  • [H4] Call us
Images We found 9 images on this web page.

3 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 10%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash Perfect, no Flash content has been detected on this page.
Iframe Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.

URL Rewrite Bad. Your links have query string.
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 41 links including 0 link(s) to files



Anchor Type Juice
Find out more about cookies. Internal Passing Juice
- Internal Passing Juice
Skip to Content (access key s) Internal Passing Juice
Skip to footer (access key f) Internal Passing Juice
Home Internal Passing Juice
Bank Accounts Internal Passing Juice
ISAs Internal Passing Juice
Savings Internal Passing Juice
Credit Cards Internal Passing Juice
Loans Internal Passing Juice
Car Finance Internal Passing Juice
Mortgages Internal Passing Juice
Insurance Internal Passing Juice
Share Dealing Internal Passing Juice
Investments Internal Passing Juice
Travel Internal Passing Juice
Online Services Internal Passing Juice
Money Explained Internal Passing Juice
Find us Internal Passing Juice
Contact us Internal Passing Juice
All Products Internal Passing Juice
View offer Internal Passing Juice
Switch now Internal Passing Juice
Take a look Internal Passing Juice
protecting you Internal Passing Juice
protect yourself Internal Passing Juice
common threats Internal Passing Juice
Stay Safe Online Internal Passing Juice
Take a look Internal Passing Juice
conditions apply Internal Passing Juice
Get a quote Internal Passing Juice
Sign into Online Banking External Passing Juice
Mortgage calculator Internal Passing Juice
Security and privacy Internal Passing Juice
Mobile and tablet app Internal Passing Juice
Halifax House Price Index Internal Passing Juice
Learn about the FSCS Internal Passing Juice
Personal Savings Allowance Internal Passing Juice
Investment & Protection customers Internal Passing Juice
Find us Internal Passing Juice
Call us Internal Passing Juice

SEO Keywords
Keywords Cloud banking authority bank online savings register sign finance car halifax
Keywords Consistency
Keyword Content Title Keywords Description Headings
online 7
sign 6
halifax 6
register 6
car 6

Usability
Url Domain : halifax.co.uk
Length : 13
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.
Dublin Core This page does not take advantage of Dublin Core.

Document
Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 17
Warnings : 3
Email Privacy Great no email address has been found in plain text!
Deprecated HTML Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Great, your website has few CSS files.
Too bad, your website has too many JS files (more than 6).
Too bad, your website does not take advantage of gzip.

Mobile
Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content

Optimization
XML Sitemap Missing

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
Robots.txt Missing

Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

PageSpeed Insights

48 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://images.halifax.co.uk/assets/img/content_images/fscs/fscs-mandatory-wording-hfx_d_1x.png (expiration not specified)
  • https://images.halifax.co.uk/assets/img/home/images/TopCat_Cupcake_Tile.jpg (expiration not specified)
  • https://images.halifax.co.uk/assets/img/home/images/TopCat_Flowerpic_Tile.jpg (expiration not specified)
  • https://images.halifax.co.uk/assets/img/logo-mobile.png (expiration not specified)
  • https://images.halifax.co.uk/assets/img/logo-print.png (expiration not specified)
  • https://images.halifax.co.uk/assets/img/logo.png (expiration not specified)
  • https://ots.optimize.webtrends.com/ots/lib/3.1/wt_lib.js (expiration not specified)
  • https://s.webtrends.com/js/webtrends.replicate.js (expiration not specified)
  • https://static.halifax.co.uk/assets/css/icon-fonts/Halifax/ie7/ie7.css (expiration not specified)
  • https://static.halifax.co.uk/assets/css/icon-fonts/cms/Halifax/style.css (expiration not specified)
  • https://static.halifax.co.uk/assets/css/img/branchfinder.png (expiration not specified)
  • https://static.halifax.co.uk/assets/css/img/contact.png (expiration not specified)
  • https://static.halifax.co.uk/assets/css/img/dotted-line.svg (expiration not specified)
  • https://static.halifax.co.uk/assets/css/site-halifax-blessed1.css (expiration not specified)
  • https://static.halifax.co.uk/assets/css/site-halifax.css (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Agenda-Bold/Agenda-Bold.css (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Agenda-Bold/agendaBold.woff (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Agenda-Medium/Agenda-Medium.css (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Agenda-Medium/agendaMedium.woff (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Agenda-Regular/Agenda-Regular.css (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Agenda-Regular/agendaRegular.woff (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Helvetica-Neue-Condensed/HelveticaNeue-CondensedBlack.css (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Helvetica-Neue-Condensed/helveticaNeueCondensedBlack.woff (expiration not specified)
  • https://static.halifax.co.uk/assets/js/appdynamics/adrum-ext.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/appdynamics/adrum.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/bootstrap.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/common.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/components/sp-pat-100-header-responsive.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/components/sp-pat-101-footer-responsive.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/components/sp-pat-132-carousel-responsive.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/components/sp-pat-135-smart-banner-responsive.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/image-handler.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/jquery.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/jquery.smartbanner.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/libs/jquery-ui.min.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/libs/jquery.bxslider.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/modernizr-latest.min.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/tealium/utag.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/webtrends/wt_capi.js (expiration not specified)
  • https://www.halifax.co.uk/iwov-resources/fixed-layout/Home_Page_Layout.css (expiration not specified)
  • https://tags.tiqcdn.com/utag/lloyds/external/prod/utag.sync.js (5 minutes)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 9 blocking script resources and 9 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • https://static.halifax.co.uk/assets/js/appdynamics/adrum.js
  • https://static.halifax.co.uk/assets/js/tealium/utag.js
  • https://static.halifax.co.uk/assets/js/modernizr-latest.min.js
  • https://static.halifax.co.uk/assets/js/webtrends/wt_capi.js
  • https://static.halifax.co.uk/assets/js/jquery.js
  • https://static.halifax.co.uk/assets/js/bootstrap.js
  • https://static.halifax.co.uk/assets/js/dynamic-components.js?refPath=//static.halifax.co.uk
  • https://static.halifax.co.uk/assets/js/common.js
  • https://static.halifax.co.uk/assets/js/image-handler.js

Optimize CSS Delivery of the following:

  • https://static.halifax.co.uk/assets/css/site-halifax-blessed1.css
  • https://static.halifax.co.uk/assets/fonts/Agenda-Regular/Agenda-Regular.css
  • https://static.halifax.co.uk/assets/fonts/Agenda-Medium/Agenda-Medium.css
  • https://static.halifax.co.uk/assets/fonts/Agenda-Bold/Agenda-Bold.css
  • https://static.halifax.co.uk/assets/fonts/Helvetica-Neue-Condensed/HelveticaNeue-CondensedBlack.css
  • https://static.halifax.co.uk/assets/css/icon-fonts/cms/Halifax/style.css
  • https://static.halifax.co.uk/assets/css/site-halifax.css
  • https://static.halifax.co.uk/assets/css/icon-fonts/Halifax/ie7/ie7.css
  • https://www.halifax.co.uk/iwov-resources/fixed-layout/Home_Page_Layout.css
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 109.6KiB (65% reduction).

  • Compressing https://images.halifax.co.uk/assets/img/home/images/mini_cooper_d_1x.jpg could save 39.1KiB (71% reduction).
  • Compressing https://images.halifax.co.uk/assets/img/home/images/TopCat_Flowerpic_Tile.jpg could save 35.1KiB (75% reduction).
  • Compressing https://images.halifax.co.uk/assets/img/home/images/TopCat_Cupcake_Tile.jpg could save 26.6KiB (74% reduction).
  • Compressing https://images.halifax.co.uk/assets/img/home/images/switch_guarantee_logo3.png could save 2KiB (34% reduction).
  • Compressing https://images.halifax.co.uk/assets/img/content_images/fscs/fscs-mandatory-wording-hfx_d_1x.png could save 1.7KiB (13% reduction).
  • Compressing https://images.halifax.co.uk/assets/img/logo.png could save 1.1KiB (44% reduction).
  • Compressing https://images.halifax.co.uk/assets/img/logo-mobile.png could save 1.1KiB (32% reduction).
  • Compressing https://images.halifax.co.uk/assets/img/logo-print.png could save 1KiB (41% reduction).
  • Compressing https://static.halifax.co.uk/assets/css/img/branchfinder.png could save 982B (63% reduction).
  • Compressing https://static.halifax.co.uk/assets/css/img/contact.png could save 971B (61% reduction).
Show how to fix
  Consider Fixing:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 3KiB (63% reduction).

  • Compressing https://s.webtrends.com/js/webtrends.replicate.js could save 3KiB (63% reduction).
Show how to fix
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 23.7KiB (15% reduction).

  • Minifying https://static.halifax.co.uk/assets/js/tealium/utag.js could save 14.3KiB (11% reduction) after compression.
  • Minifying https://static.halifax.co.uk/assets/js/libs/jquery.bxslider.js could save 6.1KiB (51% reduction) after compression.
  • Minifying https://s.webtrends.com/js/webtrends.replicate.js could save 2.4KiB (50% reduction).
  • Minifying https://static.halifax.co.uk/assets/js/jquery.smartbanner.js could save 1,003B (34% reduction) after compression.
Show how to fix
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

  • Only about 2% of the final above-the-fold content could be rendered with the full HTML response snapshot:18.
Show how to fix
  3 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

99 / 100    User Experience
  Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="/securityandprivacy/cookies/">Find out more about cookies.</a> and 1 others are close to other tap targets final.
  • The tap target <div class="cookie-close"></div> is close to 1 other tap targets final.
Show how to fix
  4 Passed Rules
Show details
Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.

66 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://images.halifax.co.uk/assets/img/content_images/browser-warning_d_1x.png (expiration not specified)
  • https://images.halifax.co.uk/assets/img/content_images/fscs/fscs-mandatory-wording-hfx_d_1x.png (expiration not specified)
  • https://images.halifax.co.uk/assets/img/home/images/TopCat_Cupcake_Tile.jpg (expiration not specified)
  • https://images.halifax.co.uk/assets/img/home/images/TopCat_Flowerpic_Tile.jpg (expiration not specified)
  • https://images.halifax.co.uk/assets/img/logo-mobile.png (expiration not specified)
  • https://images.halifax.co.uk/assets/img/logo-print.png (expiration not specified)
  • https://images.halifax.co.uk/assets/img/logo.png (expiration not specified)
  • https://ots.optimize.webtrends.com/ots/lib/3.1/wt_lib.js (expiration not specified)
  • https://s.webtrends.com/js/webtrends.replicate.js (expiration not specified)
  • https://static.halifax.co.uk/assets/css/icon-fonts/Halifax/ie7/ie7.css (expiration not specified)
  • https://static.halifax.co.uk/assets/css/icon-fonts/cms/Halifax/style.css (expiration not specified)
  • https://static.halifax.co.uk/assets/css/img/header/more-arrow-white.svg (expiration not specified)
  • https://static.halifax.co.uk/assets/css/site-halifax-blessed1.css (expiration not specified)
  • https://static.halifax.co.uk/assets/css/site-halifax.css (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Agenda-Bold/Agenda-Bold.css (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Agenda-Bold/agendaBold.woff (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Agenda-Medium/Agenda-Medium.css (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Agenda-Medium/agendaMedium.woff (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Agenda-Regular/Agenda-Regular.css (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Agenda-Regular/agendaRegular.woff (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Helvetica-Neue-Condensed/HelveticaNeue-CondensedBlack.css (expiration not specified)
  • https://static.halifax.co.uk/assets/fonts/Helvetica-Neue-Condensed/helveticaNeueCondensedBlack.woff (expiration not specified)
  • https://static.halifax.co.uk/assets/js/appdynamics/adrum-ext.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/appdynamics/adrum.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/bootstrap.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/common.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/components/sp-pat-100-header-responsive.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/components/sp-pat-101-footer-responsive.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/components/sp-pat-132-carousel-responsive.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/components/sp-pat-135-smart-banner-responsive.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/image-handler.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/jquery.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/jquery.smartbanner.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/libs/jquery-ui.min.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/libs/jquery.bxslider.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/modernizr-latest.min.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/tealium/utag.js (expiration not specified)
  • https://static.halifax.co.uk/assets/js/webtrends/wt_capi.js (expiration not specified)
  • https://www.halifax.co.uk/iwov-resources/fixed-layout/Home_Page_Layout.css (expiration not specified)
  • https://tags.tiqcdn.com/utag/lloyds/external/prod/utag.sync.js (5 minutes)
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 9 blocking script resources and 9 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • https://static.halifax.co.uk/assets/js/appdynamics/adrum.js
  • https://static.halifax.co.uk/assets/js/tealium/utag.js
  • https://static.halifax.co.uk/assets/js/modernizr-latest.min.js
  • https://static.halifax.co.uk/assets/js/webtrends/wt_capi.js
  • https://static.halifax.co.uk/assets/js/jquery.js
  • https://static.halifax.co.uk/assets/js/bootstrap.js
  • https://static.halifax.co.uk/assets/js/dynamic-components.js?refPath=//static.halifax.co.uk
  • https://static.halifax.co.uk/assets/js/common.js
  • https://static.halifax.co.uk/assets/js/image-handler.js

Optimize CSS Delivery of the following:

  • https://static.halifax.co.uk/assets/css/site-halifax-blessed1.css
  • https://static.halifax.co.uk/assets/fonts/Agenda-Regular/Agenda-Regular.css
  • https://static.halifax.co.uk/assets/fonts/Agenda-Medium/Agenda-Medium.css
  • https://static.halifax.co.uk/assets/fonts/Agenda-Bold/Agenda-Bold.css
  • https://static.halifax.co.uk/assets/fonts/Helvetica-Neue-Condensed/HelveticaNeue-CondensedBlack.css
  • https://static.halifax.co.uk/assets/css/icon-fonts/cms/Halifax/style.css
  • https://static.halifax.co.uk/assets/css/site-halifax.css
  • https://static.halifax.co.uk/assets/css/icon-fonts/Halifax/ie7/ie7.css
  • https://www.halifax.co.uk/iwov-resources/fixed-layout/Home_Page_Layout.css
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 107.7KiB (65% reduction).

  • Compressing https://images.halifax.co.uk/assets/img/home/images/mini_cooper_d_1x.jpg could save 39.1KiB (71% reduction).
  • Compressing https://images.halifax.co.uk/assets/img/home/images/TopCat_Flowerpic_Tile.jpg could save 35.1KiB (75% reduction).
  • Compressing https://images.halifax.co.uk/assets/img/home/images/TopCat_Cupcake_Tile.jpg could save 26.6KiB (74% reduction).
  • Compressing https://images.halifax.co.uk/assets/img/home/images/switch_guarantee_logo3.png could save 2KiB (34% reduction).
  • Compressing https://images.halifax.co.uk/assets/img/content_images/fscs/fscs-mandatory-wording-hfx_d_1x.png could save 1.7KiB (13% reduction).
  • Compressing https://images.halifax.co.uk/assets/img/logo.png could save 1.1KiB (44% reduction).
  • Compressing https://images.halifax.co.uk/assets/img/logo-mobile.png could save 1.1KiB (32% reduction).
  • Compressing https://images.halifax.co.uk/assets/img/logo-print.png could save 1KiB (41% reduction).
Show how to fix
  Consider Fixing:
Enable compression
Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 3KiB (63% reduction).

  • Compressing https://s.webtrends.com/js/webtrends.replicate.js could save 3KiB (63% reduction).
Show how to fix
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 23.7KiB (15% reduction).

  • Minifying https://static.halifax.co.uk/assets/js/tealium/utag.js could save 14.3KiB (11% reduction) after compression.
  • Minifying https://static.halifax.co.uk/assets/js/libs/jquery.bxslider.js could save 6.1KiB (51% reduction) after compression.
  • Minifying https://s.webtrends.com/js/webtrends.replicate.js could save 2.4KiB (50% reduction).
  • Minifying https://static.halifax.co.uk/assets/js/jquery.smartbanner.js could save 1,003B (34% reduction) after compression.
Show how to fix
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

  • Only about 5% of the final above-the-fold content could be rendered with the full HTML response snapshot:18.
Show how to fix
  3 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Minify CSS

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