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principledaesthetics.co.uk

Website review principledaesthetics.co.uk

 Generated on October 07 2019 13:11 PM

Old statistics? UPDATE !


The score is 46/100

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SEO Content
Title

Dermatology & Skin Care Clinic Wirral - Principled Aesthetics



Length : 61

Perfect, your title contains between 10 and 70 characters.
Description



Length : 0

Very bad. We haven't found meta description on your page. Use this free online meta tags generator to create description.
Keywords



Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.
Headings
H1 H2 H3 H4 H5 H6
1 3 20 3 0 0
  • [H1] Dermatology & Skin Care Clinic in Wirral
  • [H2] Meet The Team
  • [H2] Our Team
  • [H2] Services We Provide
  • [H3] HAIR REMOVAL
  • [H3] BLEMISH / TATTOO REMOVAL
  • [H3] SWEAT REDUCTION
  • [H3] SKIN IMPROVEMENT
  • [H3] YOU COME FIRST
  • [H3] HIGHLY TRAINED STAFF
  • [H3] MEDICALLY TRUSTED TREATMENTS
  • [H3] Secured Patient Data
  • [H3] Have a Question?
  • [H3] Contact us for a consultation
  • [H3] Miradry
  • [H3] Lynton Laser
  • [H3] Minor Surgery
  • [H3] Electrolysis
  • [H3] Dermapen
  • [H3] Botox
  • [H3] Waxing
  • [H3] Menu
  • [H3] Treatments
  • [H3] Stay informed and healthy
  • [H4] Dr Lesley Hodgson: GP (MBChB Sheffield, MRCGP)
  • [H4] Dr Stephanie Gallard: GPwER
  • [H4] Dr Dip Halder: GP (MBChB Liverpool, MRCGP)
Images We found 29 images on this web page.

25 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 4%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash Perfect, no Flash content has been detected on this page.
Iframe Great, there are no Iframes detected on this page.

URL Rewrite Good. Your links looks friendly!
Underscores in the URLs Perfect! No underscores detected in your URLs.
In-page links We found a total of 0 links including 0 link(s) to files



Anchor Type Juice

SEO Keywords
Keywords Cloud sweat hair treatments team consultation waxing skin laser removal more
Keywords Consistency
Keyword Content Title Keywords Description Headings
removal 22
laser 15
skin 15
consultation 10
sweat 9

Usability
Url Domain : principledaesthetics.co.uk
Length : 26
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.
Dublin Core This page does not take advantage of Dublin Core.

Document
Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 61
Warnings : 3
Email Privacy Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Great, your website has few CSS files.
Perfect, your website has few JavaScript files.
Too bad, your website does not take advantage of gzip.

Mobile
Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content

Optimization
XML Sitemap Missing

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
Robots.txt http://principledaesthetics.co.uk/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Analytics

PageSpeed Insights

49 / 100    Speed
  Should Fix:
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

  • http://principledaesthetics.co.uk/
  • https://principledaesthetics.co.uk/
  • https://www.principledaesthetics.co.uk/
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 5 blocking script resources and 6 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/eff97.js
  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/0fef6.js
  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/a35d5.js
  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/f9373.js
  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/af793.js

Optimize CSS Delivery of the following:

  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/8bb9e.css
  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/6ddee.css
  • https://fonts.googleapis.com/css?family=Roboto%3A400%2C300italic%2C300%2C400italic%2C500%2C500italic%2C700%2C700italic%26subset%3Dlatin%2Clatin-ext&ver=1.0.0
  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/e2d5d.css
  • https://fonts.googleapis.com/css?family=Open+Sans:400%7CFredoka+One:400
  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/7ea5c.css
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 238KiB (38% reduction).

  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/03/miradry-home-banner.jpg could save 37.7KiB (39% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/06/minor-surgical-treatments-wirral.jpg could save 36.2KiB (47% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/06/home-about-us.jpg could save 33.9KiB (39% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/03/home-lynton-laser-banner.jpg could save 24.5KiB (37% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/05/STEPHANIE-GALLARD.jpg could save 20.2KiB (38% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/05/DIP-HALDER.jpg could save 20.1KiB (38% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/05/LESLEY-HODGSON.jpg could save 19.1KiB (39% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/06/waxing-home.jpg could save 9.4KiB (38% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/Micro-dermabrasion.jpg could save 7.9KiB (37% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/06/botox-home.jpg could save 7.8KiB (35% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/06/dermapen-home.jpg could save 6.3KiB (33% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/06/minor-surgery-home.jpg could save 6.2KiB (34% reduction).
  • Compressing https://79.170.40.237/principledaesthetics-dev.co.uk/wp-content/uploads/2019/03/miradry-logo.png could save 2.2KiB (14% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/patient-first.jpg could save 1.3KiB (41% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/trained-staff.jpg could save 1.2KiB (41% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/icon-laser-treatments-100x100.png could save 1KiB (17% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/state-of-the-art.jpg could save 955B (40% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/icon-none-surgical-100x100.png could save 935B (15% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/safe-environment.jpg could save 921B (39% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/icon-soap-100x100.png could save 303B (15% reduction).
Show how to fix
  Consider Fixing:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://79.170.40.237/principledaesthetics-dev.co.uk/wp-content/uploads/2019/03/lynton-approved-clinic.png (expiration not specified)
  • https://79.170.40.237/principledaesthetics-dev.co.uk/wp-content/uploads/2019/03/miradry-logo.png (expiration not specified)
  • https://www.google.com/recaptcha/api.js?render=6Lch4bYUAAAAAHsvx0fo4fhGUm6CsT8wK7PPbNDs&ver=3.0 (5 minutes)
Show how to fix
Reduce server response time
In our test, your server responded in 0.49 seconds.

There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.

Show how to fix
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

  • Only about 22% of the final above-the-fold content could be rendered with the full HTML response.
  • Click to see the screenshot with only the HTML response: snapshot:12
Show how to fix
  4 Passed Rules
Show details
Enable compression

You have compression enabled. Learn more about enabling compression.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

99 / 100    User Experience
  Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <form class="wpcf7-form">Your Name (req…privacy policy</form> is close to 1 other tap targets.
  • The tap target <label>Please tick to…privacy policy</label> is close to 2 other tap targets.
  • The tap target <a href="https://www.fa…1835845161448/"></a> is close to 2 other tap targets.
  • The tap target <a href="https://www.in…ledaesthetics/"></a> is close to 1 other tap targets.
  • The tap target <a href="https://twitte…PrincipledAest"></a> is close to 1 other tap targets.
Show how to fix
  4 Passed Rules
Show details
Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.

71 / 100    Speed
  Should Fix:
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 5 blocking script resources and 6 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/eff97.js
  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/0fef6.js
  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/a35d5.js
  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/f9373.js
  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/af793.js

Optimize CSS Delivery of the following:

  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/8bb9e.css
  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/6ddee.css
  • https://fonts.googleapis.com/css?family=Roboto%3A400%2C300italic%2C300%2C400italic%2C500%2C500italic%2C700%2C700italic%26subset%3Dlatin%2Clatin-ext&ver=1.0.0
  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/e2d5d.css
  • https://fonts.googleapis.com/css?family=Open+Sans:400%7CFredoka+One:400
  • https://www.principledaesthetics.co.uk/wp-content/cache/minify/7ea5c.css
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 140.9KiB (38% reduction).

  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/03/miradry-home-banner.jpg could save 37.7KiB (39% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/06/minor-surgical-treatments-wirral.jpg could save 36.2KiB (47% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/06/home-about-us.jpg could save 33.9KiB (39% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/03/home-lynton-laser-banner.jpg could save 24.5KiB (37% reduction).
  • Compressing https://79.170.40.237/principledaesthetics-dev.co.uk/wp-content/uploads/2019/03/miradry-logo.png could save 2.2KiB (14% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/patient-first.jpg could save 1.3KiB (41% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/trained-staff.jpg could save 1.2KiB (41% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/icon-laser-treatments-100x100.png could save 1KiB (17% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/state-of-the-art.jpg could save 955B (40% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/icon-none-surgical-100x100.png could save 935B (15% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/safe-environment.jpg could save 921B (39% reduction).
  • Compressing https://www.principledaesthetics.co.uk/wp-content/uploads/2019/04/icon-soap-100x100.png could save 303B (15% reduction).
Show how to fix
  Consider Fixing:
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

  • http://principledaesthetics.co.uk/
  • https://principledaesthetics.co.uk/
  • https://www.principledaesthetics.co.uk/
Show how to fix
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://79.170.40.237/principledaesthetics-dev.co.uk/wp-content/uploads/2019/03/lynton-approved-clinic.png (expiration not specified)
  • https://79.170.40.237/principledaesthetics-dev.co.uk/wp-content/uploads/2019/03/miradry-logo.png (expiration not specified)
  • https://www.google.com/recaptcha/api.js?render=6Lch4bYUAAAAAHsvx0fo4fhGUm6CsT8wK7PPbNDs&ver=3.0 (5 minutes)
Show how to fix
Reduce server response time
In our test, your server responded in 0.45 seconds.

There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.

Show how to fix
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

  • Only about 6% of the final above-the-fold content could be rendered with the full HTML response.
  • Click to see the screenshot with only the HTML response: snapshot:12
Show how to fix
  4 Passed Rules
Show details
Enable compression

You have compression enabled. Learn more about enabling compression.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.

Site Desk