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mashable.com

Website review mashable.com

 Generated on November 07 2016 04:07 AM

Old statistics? UPDATE !


The score is 38/100

Download PDF Version

SEO Content

Title

Mashable



Length : 8

Ideally, your title should contain between 10 and 70 characters (spaces included). Use this free tool to calculate text length.
Description

Mashable is a global, multi-platform media and entertainment company.



Length : 69

Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords

Social Networking, Social Media, News, Web, Technology, Web 2.0, Tech, Information, Blog, Facebook, YouTube, Google, Top



Good, your page contains meta keywords.
Og Meta Properties This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.
Headings
H1 H2 H3 H4 H5 H6
34 30 0 0 0 0
  • [H1] Mashable
  • [H1] What's New
  • [H1] Samsung's Siri killer to debut on the Galaxy S8
  • [H1] Taj Mahal disappears in a blanket of deadly smog
  • [H1] Footballer's school talk on internet security ends in a porn screening
  • [H1] Arrested woman turns over her tote bag and the surprise koala therein
  • [H1] 11-year-old surfer gives adorably honest interview, melts hearts online
  • [H1] Hundreds of thousands storm Seoul's streets calling for South Korea's president to step down
  • [H1] ‘The Walking Dead’ actually has a lot in common with the presidential election
  • [H1] 'Westworld' may have finally killed someone off in episode 6
  • [H1] After Tinder murder trial, acquitted man paid for cringe-worthy interview
  • [H1] Meet the 12-year-old legend who sews teddy bears for sick children
  • [H1] What's Rising
  • [H1] Obama hits Trump with a Twitter diss only a president can deliver
  • [H1] Twitter went down and people put on their tin foil hats
  • [H1] 5 of the best indie VR games from PAX Australia to watch out for
  • [H1] Dude who took selfies in the middle of a forest fire gets scolded AF
  • [H1] 'You have a knife? I have two': Store owner scares away thief like a boss
  • [H1] 7 can't-miss apps: Bear, Enhance, 'Nekosan,' and more
  • [H1] At the first-ever Emojicon, smiling poop was everywhere
  • [H1] LeBron James helps Hillary Clinton's full court press in Cleveland
  • [H1] Apple's MacBook Pro gets perfect slam from ancient Lenovo ad
  • [H1] Gmail uses your inbox to remind you to vote
  • [H1] What's Hot
  • [H1] 'CU in the NT' is quite possibly the wildest tourism slogan ever
  • [H1] Pavel wins 2016 Hearthstone World Championship
  • [H1] Even Donald Trump's campaign is fed up with his tweets
  • [H1] Victim of tragic Kit Kat theft gets car full of candy bars
  • [H1] FBI basically says 'my bad,' clears Clinton in latest email investigation
  • [H1] There is a 100% chance that Nate Silver is f**king furious
  • [H1] 'Silicon Valley' star shuts down BlizzCon haters in one Instagram
  • [H1] Watch Katy Perry perform on the campaign trail for her pal, 'Hilly C'
  • [H1] Pollution is so bad in New Delhi people are taking 'smog selfies'
  • [H1] Watch Solange protest as Beyoncé and their mom pick her up like a tiny baby
  • [H2] Written by Stan Schroeder
  • [H2] Written by Manish Singh
  • [H2] Written by Johnny Lieu
  • [H2] Written by Elise Cooper
  • [H2] Written by Elise Cooper
  • [H2] Written by Victoria Ho
  • [H2] Written by Laura Prudom
  • [H2] Written by Laura Prudom
  • [H2] Written by Jerico Mandybur
  • [H2] Written by Johnny Lieu
  • [H2] Written by Adario Strange
  • [H2] Written by Ariel Bogle
  • [H2] Written by Ariel Bogle
  • [H2] Written by Johnny Lieu
  • [H2] Written by Johnny Lieu
  • [H2] Written by Karen Nissim
  • [H2] Written by Karissa Bell
  • [H2] Written by Marcus Gilmer
  • [H2] Written by Adario Strange
  • [H2] Written by Adario Strange
  • [H2] Written by Johnny Lieu
  • [H2] Written by Tanner Ethridge
  • [H2] Written by Marcus Gilmer
  • [H2] Written by Marcus Gilmer
  • [H2] Written by Marcus Gilmer
  • [H2] Written by Keith Wagstaff
  • [H2] Written by Adam Rosenberg
  • [H2] Written by Tricia Gilbride
  • [H2] Written by Maria Gallucci
  • [H2] Written by Tricia Gilbride
Images We found 3 images on this web page.

1 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 0%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash Perfect, no Flash content has been detected on this page.
Iframe Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.

URL Rewrite Bad. Your links have query string.
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 240 links including 1 link(s) to files



Anchor Type Juice
Click Here to find out more. Internal Passing Juice
- Internal Passing Juice
Mashable Asia Internal Passing Juice
Mashable Australia Internal Passing Juice
Mashable France External Passing Juice
Mashable India Internal Passing Juice
Mashable UK Internal Passing Juice
Like External Passing Juice
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Job Board Internal Passing Juice
Social Good Summit Internal Passing Juice
Samsung's Siri killer to debut on the Galaxy S8 Internal Passing Juice
Taj Mahal disappears in a blanket of deadly smog Internal Passing Juice
Footballer's school talk on internet security ends in a porn screening Internal Passing Juice
Arrested woman turns over her tote bag and the surprise koala therein Internal Passing Juice
11-year-old surfer gives adorably honest interview, melts hearts online Internal Passing Juice
Hundreds of thousands storm Seoul's streets calling for South Korea's president to step down Internal Passing Juice
‘The Walking Dead’ actually has a lot in common with the presidential election Internal Passing Juice
'Westworld' may have finally killed someone off in episode 6 Internal Passing Juice
After Tinder murder trial, acquitted man paid for cringe-worthy interview Internal Passing Juice
Meet the 12-year-old legend who sews teddy bears for sick children Internal Passing Juice
Obama hits Trump with a Twitter diss only a president can deliver Internal Passing Juice
Twitter went down and people put on their tin foil hats Internal Passing Juice
5 of the best indie VR games from PAX Australia to watch out for Internal Passing Juice
Dude who took selfies in the middle of a forest fire gets scolded AF Internal Passing Juice
'You have a knife? I have two': Store owner scares away thief like a boss Internal Passing Juice
7 can't-miss apps: Bear, Enhance, 'Nekosan,' and more Internal Passing Juice
At the first-ever Emojicon, smiling poop was everywhere Internal Passing Juice
LeBron James helps Hillary Clinton's full court press in Cleveland Internal Passing Juice
Apple's MacBook Pro gets perfect slam from ancient Lenovo ad Internal Passing Juice
Gmail uses your inbox to remind you to vote Internal Passing Juice
'CU in the NT' is quite possibly the wildest tourism slogan ever Internal Passing Juice
Pavel wins 2016 Hearthstone World Championship Internal Passing Juice
Even Donald Trump's campaign is fed up with his tweets Internal Passing Juice
Victim of tragic Kit Kat theft gets car full of candy bars Internal Passing Juice
FBI basically says 'my bad,' clears Clinton in latest email investigation Internal Passing Juice
There is a 100% chance that Nate Silver is f**king furious Internal Passing Juice
'Silicon Valley' star shuts down BlizzCon haters in one Instagram Internal Passing Juice
Watch Katy Perry perform on the campaign trail for her pal, 'Hilly C' Internal Passing Juice
Pollution is so bad in New Delhi people are taking 'smog selfies' Internal Passing Juice
Watch Solange protest as Beyoncé and their mom pick her up like a tiny baby Internal Passing Juice
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Code & Theory External noFollow

SEO Keywords

Keywords Cloud
Keywords Consistency
Keyword Content Title Keywords Description Headings

Usability

Url Domain : mashable.com
Length : 12
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language Good. Your declared language is en.
Dublin Core This page does not take advantage of Dublin Core.

Document

Doctype HTML 5
Encoding You have not specified the document's charset. Use this free meta tags generator to declare document's charset.
W3C Validity Errors : 80
Warnings : 34
Email Privacy Great no email address has been found in plain text!
Deprecated HTML
Deprecated tags Occurrences
<center> 1
Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.
Speed Tips
Excellent, your website doesn't use nested tables.
Perfect. No inline css has been found in HTML tags!
Great, your website has few CSS files.
Too bad, your website has too many JS files (more than 6).
Perfect, your website takes advantage of gzip.

Mobile

Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content

Optimization

XML Sitemap Great, your website has an XML sitemap.

http://mashable.com/sitemap.xml
http://mashable.com/sitemap.xml
http://mashable.com/sitemap-news.xmlo
Robots.txt http://mashable.com/robots.txt

Great, your website has a robots.txt file.
Analytics Great, your website has an analytics tool.

   Google Analytics

PageSpeed Insights


47 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • http://cdn.connatix.com/min/connatix.handler.dfp.min.js (expiration not specified)
  • http://static.adsafeprotected.com/skeleton.js (expiration not specified)
  • http://cdn.optimizely.com/js/58011369.js (2.1 minutes)
  • http://content.jwplatform.com/libraries/hrrl7x1B.js (2.5 minutes)
  • http://assets.pinterest.com/js/pinit.js (5 minutes)
  • http://assets.pinterest.com/js/pinit_main.js?0.5488137109205127 (5 minutes)
  • https://z.moatads.com/mashabledisplayinapp406066365067/moatad.js (10.9 minutes)
  • http://c.vrvm.com/pass/vrv/adtag/vervetag.js (15 minutes)
  • http://www.googletagservices.com/tag/js/gpt.js (15 minutes)
  • https://animate.adobe.com/runtime/6.0.0/edge.6.0.0.min.js (15 minutes)
  • http://js-sec.indexww.com/ht/htw-mashable.js (20.1 minutes)
  • http://pagead2.googlesyndication.com/pagead/js/lidar.js (60 minutes)
  • http://pagead2.googlesyndication.com/pagead/osd.js (60 minutes)
  • http://www.googletagservices.com/dcm/dcmads.js (60 minutes)
  • http://gum.criteo.com/sync?c=2&r=2&j=rp_onCRUserIdLoaded (60 minutes)
  • http://ads.rubiconproject.com/header/11738.js (77.5 minutes)
  • http://stats.g.doubleclick.net/dc.js (2 hours)
  • http://cdn3.optimizely.com/js/geo2.js (11.2 hours)
Show how to fix
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 269.6KiB (36% reduction).

  • Minifying http://a.amz.mshcdn.com/assets/app-a9d6bb881a48e7c8d990b7bab6256962.js could save 269.6KiB (36% reduction) after compression.
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 4 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • http://cdn.optimizely.com/js/58011369.js
  • http://content.jwplatform.com/libraries/hrrl7x1B.js
  • http://a.amz.mshcdn.com/assets/advertisement-060f46eaa4b4b7eb4cfc22a60aa890ba.js
  • http://a.amz.mshcdn.com/assets/app-a9d6bb881a48e7c8d990b7bab6256962.js

Optimize CSS Delivery of the following:

  • http://a.amz.mshcdn.com/assets/app-f368f5ff65e2790b2540b7a48d888693.css
  • https://fonts.googleapis.com/css?family=Share+Tech+Mono
  • http://a.amz.mshcdn.com/assets/posts-6062332ae2c3755c73f2b49bdfd19f89.css
Show how to fix
  Consider Fixing:
Minify CSS
Compacting CSS code can save many bytes of data and speed up download and parse times.

Minify CSS for the following resources to reduce their size by 21.2KiB (25% reduction).

  • Minifying http://a.amz.mshcdn.com/assets/app-f368f5ff65e2790b2540b7a48d888693.css could save 13.7KiB (25% reduction) after compression.
  • Minifying http://a.amz.mshcdn.com/assets/posts-6062332ae2c3755c73f2b49bdfd19f89.css could save 7.5KiB (23% reduction) after compression.
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 18.8KiB (80% reduction).

  • Compressing http://a.amz.mshcdn.com/assets/header_logo.v2.us.dark-9f775fba3e1140cab3876dac5399dd28.png could save 15.8KiB (90% reduction).
  • Compressing http://a.amz.mshcdn.com/assets/header_logo.v2.us-52e68666fbc19a6f91648a6aec2a4209.png could save 1.7KiB (51% reduction).
  • Compressing http://a.amz.mshcdn.com/assets/header_logo_333.v2-588c052153afd91b6be6a4f0e32096df.png could save 1.2KiB (48% reduction).
Show how to fix
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

59.4KiB of the HTML response was required to render the above-the-fold content. This requires 3 network round-trips. Prioritize the above-the-fold content so that it can be rendered with only the first 2 round-trips' worth of HTML.

  • Only about 2% of the final above-the-fold content could be rendered with the HTML delivered within 2 round-trips snapshot:9.
Show how to fix
  4 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Enable compression

You have compression enabled. Learn more about enabling compression.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.


96 / 100    User Experience
  Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a href="http://mashable.com/sports/">end game</a> is close to 1 other tap targets final.
  • The tap target <a href="http://mashable.com/tech/">app roundup</a> and 2 others are close to other tap targets final.
  • The tap target <a href="http://mashabl…_cid=hp-hh-sec" class="">7 can&#39;t-miss a…san,&#39; and more</a> and 3 others are close to other tap targets final.
  • The tap target <a href="http://mashabl…m/watercooler/" class="article-category">Watercooler</a> and 3 others are close to other tap targets.
  • The tap target <a href="/about/">About Us</a> and 5 others are close to other tap targets.
Show how to fix
  4 Passed Rules
Show details
Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.


49 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • http://cdn.connatix.com/min/connatix.handler.dfp.min.js (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/2Open.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/3Open.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/4Open.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/4logo.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/556745a3213a257b0700000d1461110831131.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/556745e8213a257b070000161461110841678.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/55674612213a257b0700001c1461110817550.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/556746b9213a257b070000241461111651516.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/5716c1a74b2950511a0003371461111503126.jpg (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/5logo.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/CTA3.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/CTAhover3.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/Open.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/Posterimage.jpg (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/a31461604218169.jpg (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/a41461604218169.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/a51461604218169.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/a81461604218169.jpg (expiration not specified)
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  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/b81461604218169.jpg (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/b91461604218169.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/c21461604218169.jpg (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/c51461604218169.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/c71464824596639.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/fullscreen1461110664614.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/logo.png (expiration not specified)
  • http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/tagline0502.png (expiration not specified)
  • http://publish.responsiveads.com/flowlines/5716c1a74b2950511a000338/rad-fl-5716c1a74b2950511a000338.css (expiration not specified)
  • http://publish.responsiveads.com/libs/external/CSSPlugin.js (expiration not specified)
  • http://publish.responsiveads.com/libs/external/TimelineLite.js (expiration not specified)
  • http://publish.responsiveads.com/libs/external/TweenLite.js (expiration not specified)
  • http://publish.responsiveads.com/libs/radical.r5.min.js (expiration not specified)
  • http://static.adsafeprotected.com/skeleton.js (expiration not specified)
  • http://mashable.com/stories.json?hot_per_page=2&new_per_page=20&rising_per_page=3&new_after=1C3zHz (27 seconds)
  • http://cdn.optimizely.com/js/58011369.js (2.1 minutes)
  • http://content.jwplatform.com/libraries/hrrl7x1B.js (2.5 minutes)
  • http://assets.pinterest.com/js/pinit.js (5 minutes)
  • http://assets.pinterest.com/js/pinit_main.js?0.3999600210227072 (5 minutes)
  • http://c.vrvm.com/pass/vrv/adtag/vervetag.js (15 minutes)
  • http://www.googletagservices.com/tag/js/gpt.js (15 minutes)
  • https://animate.adobe.com/runtime/6.0.0/edge.6.0.0.min.js (15 minutes)
  • http://js-sec.indexww.com/ht/htw-mashable.js (22.3 minutes)
  • https://z.moatads.com/mashabledisplayinapp406066365067/moatad.js (23.8 minutes)
  • http://pagead2.googlesyndication.com/pagead/js/lidar.js (60 minutes)
  • http://pagead2.googlesyndication.com/pagead/osd.js (60 minutes)
  • http://www.googletagservices.com/dcm/dcmads.js (60 minutes)
  • http://gum.criteo.com/sync?c=2&r=2&j=rp_onCRUserIdLoaded (60 minutes)
  • http://ads.rubiconproject.com/header/11738.js (77.4 minutes)
  • http://stats.g.doubleclick.net/dc.js (2 hours)
  • http://cdn3.optimizely.com/js/geo2.js (4.5 hours)
Show how to fix
Minify JavaScript
Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.

Minify JavaScript for the following resources to reduce their size by 269.6KiB (36% reduction).

  • Minifying http://a.amz.mshcdn.com/assets/app-a9d6bb881a48e7c8d990b7bab6256962.js could save 269.6KiB (36% reduction) after compression.
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 4 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Remove render-blocking JavaScript:

  • http://cdn.optimizely.com/js/58011369.js
  • http://content.jwplatform.com/libraries/hrrl7x1B.js
  • http://a.amz.mshcdn.com/assets/advertisement-060f46eaa4b4b7eb4cfc22a60aa890ba.js
  • http://a.amz.mshcdn.com/assets/app-a9d6bb881a48e7c8d990b7bab6256962.js

Optimize CSS Delivery of the following:

  • http://a.amz.mshcdn.com/assets/app-f368f5ff65e2790b2540b7a48d888693.css
  • https://fonts.googleapis.com/css?family=Share+Tech+Mono
  • http://a.amz.mshcdn.com/assets/posts-6062332ae2c3755c73f2b49bdfd19f89.css
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 350.3KiB (24% reduction).

  • Compressing http://publish.responsiveads.com/warehouse/video-advanced-test/image_speed_test.jpg?nnn=1478513288043 could save 161.7KiB (14% reduction).
  • Compressing and resizing http://i.amz.mshcdn.com/xA7HCHOGvrbad0pfwlGBbhBYFK8=/175x175/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F27061%2FScreen_Shot_2016-11-07_at_5.33.26_PM.png could save 44.9KiB (73% reduction).
  • Compressing and resizing http://i.amz.mshcdn.com/oCeUQJNbSEg43XjOmtRzS2pfQPY=/175x175/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F27053%2F8906df05cebf409ebc7bf9baf42df25d.png could save 32.5KiB (69% reduction).
  • Compressing and resizing http://i.amz.mshcdn.com/EPslGnW9OQRdptOyBu3kw9hkZkg=/175x175/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F27065%2F50dfd354d5454f6187c61beb431068ed.png could save 24.8KiB (69% reduction).
  • Compressing http://a.amz.mshcdn.com/assets/header_logo.v2.us.dark-9f775fba3e1140cab3876dac5399dd28.png could save 15.8KiB (90% reduction).
  • Compressing and resizing http://i.amz.mshcdn.com/8fntmA6-922YCJHOVb2vunelBXs=/175x175/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F27067%2Ftaj-mahal-smog.png could save 12.6KiB (64% reduction).
  • Compressing and resizing http://i.amz.mshcdn.com/fZNOl5uTQ-1fJCEPV7-H-ypdnwM=/175x175/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F27060%2F769aa5501d214458ac575640ae6ab060.jpg could save 8KiB (82% reduction).
  • Compressing http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/Posterimage.jpg could save 7KiB (22% reduction).
  • Compressing and resizing http://i.amz.mshcdn.com/JX9JSjPa_HgKDk086DRt7b196Bo=/175x175/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F27052%2Ftostee.jpg could save 5KiB (75% reduction).
  • Compressing and resizing http://i.amz.mshcdn.com/JQFNq4Q8HN81ZNK18L29Z0A_ATI=/175x175/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F27016%2Fthe_walking_dead_recap_season_7_episode_3.jpg could save 5KiB (78% reduction).
  • Compressing and resizing http://i.amz.mshcdn.com/99fTqpncseTbxzewEqVJgJSt9JM=/175x175/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F27050%2Fbears-1.jpg could save 4.9KiB (75% reduction).
  • Compressing http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/tagline0502.png could save 4.4KiB (39% reduction).
  • Compressing and resizing http://i.amz.mshcdn.com/e53em67k2P6sEPXKSmtjgCvT6nc=/175x175/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F27019%2Fwestworld_recap_season_1_episode_6.jpeg could save 4.4KiB (72% reduction).
  • Compressing and resizing http://i.amz.mshcdn.com/jixNeDCJKAkBOWYFHJWxO2BIt5I=/175x175/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fthumbnail%2F27069%2F4c68fbf682c549dc8241ef01480b9c8f.jpg could save 2.8KiB (73% reduction).
  • Compressing http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/fullscreen1461110664614.png could save 2.5KiB (30% reduction).
  • Compressing http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/2Open.png could save 2.3KiB (55% reduction).
  • Compressing http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/3Open.png could save 2.3KiB (55% reduction).
  • Compressing http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/4Open.png could save 2.3KiB (55% reduction).
  • Compressing http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/Open.png could save 2.3KiB (55% reduction).
  • Compressing and resizing http://a.amz.mshcdn.com/assets/header_logo.v2.us-52e68666fbc19a6f91648a6aec2a4209.png could save 2.1KiB (63% reduction).
  • Compressing http://publish.responsiveads.com/ads/5716c1a74b2950511a000337/img/5716c1a74b2950511a0003371461111503126.jpg could save 1.5KiB (11% reduction).
  • Compressing http://a.amz.mshcdn.com/assets/header_logo_333.v2-588c052153afd91b6be6a4f0e32096df.png could save 1.2KiB (48% reduction).
Show how to fix
  Consider Fixing:
Minify CSS
Compacting CSS code can save many bytes of data and speed up download and parse times.

Minify CSS for the following resources to reduce their size by 21.2KiB (25% reduction).

  • Minifying http://a.amz.mshcdn.com/assets/app-f368f5ff65e2790b2540b7a48d888693.css could save 13.7KiB (25% reduction) after compression.
  • Minifying http://a.amz.mshcdn.com/assets/posts-6062332ae2c3755c73f2b49bdfd19f89.css could save 7.5KiB (23% reduction) after compression.
Show how to fix
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

59.4KiB of the HTML response was required to render the above-the-fold content. This requires 3 network round-trips. Prioritize the above-the-fold content so that it can be rendered with only the first 2 round-trips' worth of HTML.

  • Only about 1% of the final above-the-fold content could be rendered with the HTML delivered within 2 round-trips snapshot:9.
Show how to fix
  4 Passed Rules
Show details
Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Enable compression

You have compression enabled. Learn more about enabling compression.

Reduce server response time

Your server responded quickly. Learn more about server response time optimization.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.



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